# College-Football Fandom Campaigns Fairfield by Marriott x Jesse Palmer Honor Football Fans By Debra John | Published 2024-10-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fairfield-by-marriott References: [prnewswire](https://www.prnewswire.com/news-releases/fairfield-by-marriott-teams-up-with-jesse-palmer-to-find-the-countrys-most-dedicated-college-football-fans-302270232.html) & [fairfieldfan](https://fairfieldfan.com/official-rules)  Fairfield by Marriott, in partnership with former NCAA quarterback Jesse Palmer, has launched 'The Home Field Advantage Contest,' an American-wide campaign designed to celebrate the dedication of college football fans. Through this initiative, fans are "invited to share their most memorable moments, such as long journeys to catch a game or wearing a lucky outfit for years, for a chance to win an exclusive game-day experience." This prize package includes roundtrip flights, game tickets, and VIP access to stadiums. With "over 1,100 locations across the U.S., Fairfield by Marriott serves as a convenient home base for fans, students, and alumni attending college football events." Additionally, the chain's properties are located near major campuses, such as the [University of Georgia](https://www.trendhunter.com/trends/folds-of-honor), the [University of Tennessee](https://www.trendhunter.com/trends/hyatt), and the [University of Texas—ideal](https://www.trendhunter.com/trends/wholly-guacamole) for students and fans alike. The contest runs until November 8, with ten winners receiving personalized game-day experiences at select universities. Image Credit: Fairfield by Marriott ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 40% | Activity: 52% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Experiential Sports Campaigns:** This trend reflects how brands are engaging sports fans through unique, personalized game-day experiences. - **Fan-engagement Competitions:** Competitions that encourage fans to share their passionate stories are enhancing brand loyalty and creating memorable consumer touchpoints. - **Localized Travel Promotions:** Travel and hospitality brands are capitalizing on localized events, like college football games, to boost bookings and increase visibility near major campuses. ### Where This Applies - **Hospitality:** The hospitality industry is leveraging sports fandom by providing tailored experiences and convenient lodging options for dedicated fans. - **Sports Marketing:** Sports marketing is innovatively tapping into fan passion through campaigns that offer exclusive, interactive experiences. - **Travel:** The travel industry is seeing opportunities in aligning promotions with major sporting events to drive bookings and enhance the travel experience for sports enthusiasts. ## Related on Trend Hunter - [Big-Game Hospitality Experiences](https://www.trendhunter.com/trends/super-bowl-experience.md) - [Fan Fantasy Experiences](https://www.trendhunter.com/trends/2024-cheezit-citrus-bowl.md) - [Tailgate-Inspired RVs](https://www.trendhunter.com/trends/tailgate-inspired-rv.md) - [Guacamole Tailgating Sweepstakes](https://www.trendhunter.com/trends/wholly-guacamole.md) - [Branded Tailgate Contests](https://www.trendhunter.com/trends/tailgate-contest.md) - [Sponsored Tailgating Events](https://www.trendhunter.com/trends/popeyes-x-doordash-wing-truck.md) - [Flavor-Packed Gameday Activations](https://www.trendhunter.com/trends/hellmanns-field-goal-challenge.md) - [Football-Themed Hair Salon Partnerships](https://www.trendhunter.com/trends/college-football-playoff.md) - [Football Season Pizza Sweepstakes](https://www.trendhunter.com/trends/sec-championship-sweepstakes.md)