# Ethically Sourced Spirits FAIR's New Liqueur and Whiskey Feature Ingredients from Oaxaca By Laura McQuarrie | Published 2024-11-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fair References: [beveragedaily](https://www.beveragedaily.com/Article/2024/11/04/New-beverage-launches-innovation-in-kefir-and-cocktail-NPD) & [fair-drinks](https://fair-drinks.com/)  Mission-led ethical spirits producer [FAIR](https://www.trendhunter.com/trends/fair-cucumber) added two new SKUs to its range of flavored liqueurs and spirits, Chipotle Liqueur and Oaxaca Whiskey, both of which take inspiration from traditional Mexican ingredients. The brand founded to bring Fair Trade practices to the alcohol industry launched an ethically sourced Chipotle Liqueur that uses chipotle peppers from Oaxaca. These smoked, dried peppers are infused in neutral alcohol for two weeks before Fair Trade liquid sugar and demineralized water is added to balance the flavors. FAIR's Oaxaca Whiskey is made with ancestral blue corn sourced from Oaxaca, which undergoes a double distillation process in copper alembic stills. After being aged for four years in single-fill bourbon casks, this Mexican whiskey with a French influence spends six months to a year in Virgin Limousin oak casks in Cognac. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 27% | Activity: 30% | Freshness: 30% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Ethically Sourced Alcohol:** Brands are using fair trade practices to create spirits made with responsibly sourced ingredients. - **Cultural Ingredient Integration:** Spirits are being crafted with traditional regional ingredients to add unique cultural flavors. - **Hybrid Aging Techniques:** Combining aging methods from different countries to create distinctive spirit profiles is gaining traction. ### Industries Being Reshaped - **Alcohol and Spirits:** The spirits industry is seeing an increase in products focused on ethical sourcing and unique regional ingredients. - **Fair Trade Products:** Fair trade practices are being adopted more widely within industries to promote ethical sourcing and consumer trust. - **Cultural Cuisine and Beverages:** There is a growing trend towards incorporating authentic cultural elements into food and beverage products. ## Related on Trend Hunter - [Ethical Cucumber Liqueurs](https://www.trendhunter.com/trends/fair-cucumber.md) - [Cross-Category Alcohol Collabs](https://www.trendhunter.com/trends/the-noble-share.md) - [Mezcal-Paired Artisanal Chocolates](https://www.trendhunter.com/trends/fairtrade-chocolate.md) - [Spicy Pepper Liqueurs](https://www.trendhunter.com/trends/chipotle-liqueur.md) - [Piquant Pepper-Infused Tequilas](https://www.trendhunter.com/trends/hotaling-fiero-serrano-tequila.md) - [Clean Artisanal Mezcals](https://www.trendhunter.com/trends/doce-mezcal.md) - [Coffee-Infused Tequilas](https://www.trendhunter.com/trends/quintaliza-reposado-tequila.md) - [Organic Canned Tequila Cocktails](https://www.trendhunter.com/trends/buena-f.md) - [Premium Smoked Tequilas](https://www.trendhunter.com/trends/smoked-tequila.md)