# Ethical Lifestyle Apps The Fair Trade Finder App Crowdsources Fair Trade-Certified Products By Parul Rohatgi | Published 2011-10-13 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/fair-trade-finder References: [fairtradeusa.org](http://fairtradeusa.org/blog/fair-trade-just-click-away-new-fair-trade-finder-app) & [itunes.apple](http://itunes.apple.com/us/app/fair-trade-finder/id467353692?mt=8) Looking for fair trade-certified products, but don’t know where to go and who to ask? Free Trade USA has launched its Fair Trade Finder app for smart phones as well as [Facebook](https://www.trendhunter.com/trends/meta-quest-education), allowing consumers to easily find fair trade-certified products and their purchase locations. The app is crowdsourced, so users can upload any map to the tool and find fair trade-certified products for sale, be it chocolate or [coffee](https://www.trendhunter.com/trends/wheres-the-beans), clothes or wine. Users can also add pictures and comments about the found products to the app, making Fair Trade Finder a social experience as well. Apart from users, brands and retailers can also upload information about their fair trade-certified products. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 62% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Crowdsourced Product Locators:** There is an opportunity for businesses to develop and integrate crowdsourced product locators into their apps, making it easier for consumers to locate and purchase specific items. - **Social Product Reviews:** By incorporating the ability for users to upload pictures and reviews of the fair trade-certified products they have found, businesses can generate user-generated content and increase consumer engagement. - **Ethical Lifestyle Apps:** There is a growing need and demand for apps that help consumers make ethical choices and live sustainable lifestyles, creating a potential market for the development of more ethical lifestyle apps. ### Where This Applies - **Retail:** Retail businesses can utilize crowdsourced product locators and social product reviews to increase consumer engagement and promote ethical products. - **Food and Beverage:** The food and beverage industry can benefit from the Fair Trade Finder app by promoting their fair trade-certified products and making them more readily available to consumers. - **Technology:** There is a growing market for ethical lifestyle apps, creating opportunities for tech companies to develop and market new apps that cater to this demand. ## Related on Trend Hunter - [Value-Based Shopping Apps](https://www.trendhunter.com/trends/veebs.md) - [Boycott-Supporting Phone Apps](https://www.trendhunter.com/trends/buycott.md) - [Palestine-Supporting Ethical Apps](https://www.trendhunter.com/trends/no-thanks.md) - [Cruelty-Free Grocery Catalogues](https://www.trendhunter.com/trends/ethical-food-products.md) - [Ethical Fashion Search Engines](https://www.trendhunter.com/trends/ethical-shopping-1.md) - [Food Transparency Apps](https://www.trendhunter.com/trends/food-transparency-app.md) - [Conscious Shopping Assistants](https://www.trendhunter.com/trends/better-buy.md) - [Coffee Discovery Apps](https://www.trendhunter.com/trends/wheres-the-beans.md) - [Authenticated Product Review Apps](https://www.trendhunter.com/trends/product-review-app.md)