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# Metropolis-Themed Snuggle Toys
The NYC-Inspired Fair Trade Children’s Toy is Adorable

By Tia Clarke | Published 2013-01-18 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/fair-trade-childrens-toy
References: [oeufnyc](http://www.oeufnyc.com/cushions.aspx)

These NYC-inspired plushes are too cool for school! Inspired by classic symbols of the big apple, like an actual big apple, yellow taxis, a Brooklyn Brownstone and the [Empire State Building](https://www.trendhunter.com/trends/community-wellbeing)—these [Oeuf](https://www.trendhunter.com/trends/moss-collection) plushes are made from 100% Baby Alpaca wool.

The cute toys also get points for being a fair trade children’s toy. Oeuf are in a unique partnership with indigenous women of Bolivia to create sustainable wages that enable their children’s schooling.

Alpaca wool is a soft and hypo-allergenic fibre—making it great for children with allergies.

Oeuf, which means egg in French, are a New York-based eco-friendly line that specialize in eco-friendly baby furniture, organic clothing for newborns and fair trade clothing and accessories.

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 14% | Activity: 27% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### Why This Trend Is Growing

- **Metropolis-themed Snuggle Toys:** Opportunity for creating a line of city-themed plush toys inspired by other major cities around the world.
- **Fair Trade Children’s Toys:** Opportunity to develop a range of fair trade toys using sustainable materials and supporting artisans in developing countries.
- **Eco-friendly Baby Products:** Opportunity to expand into eco-friendly baby products beyond toys, such as furniture, clothing, and accessories.

### Industries Being Reshaped

- **Baby Toy Industry:** Disruptive innovation lies in creating unique and sustainable toy designs that incorporate elements from iconic cities.
- **Fair Trade Industry:** Opportunity to collaborate with indigenous artisans to produce fair trade toys and other sustainable products.
- **Eco-friendly Retail Industry:** Disruption can be found in expanding the product offerings to include a wide range of eco-friendly baby products in addition to toys.

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