# Story-Focused Online Shops All Good Organics Sells Fair Trade Bananas on Dynamic E-Commerce Site By Meghan Young | Published 2015-01-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fair-trade-bananas References: [hardhatdesign](http://www.hardhatdesign.com/work/online/all-good/all-good) & [allgoodorganics.co.nz](http://allgoodorganics.co.nz/) The conversation behind fair trade bananas and foods in general is beautifully illustrated on the All Good Organics website. People are drawn to the human aspect behind products and services, which is what this particular online shop focuses on. This is especially the case since it deals with an industry rife with economical and environmental issues people are currently rallying around. Through its dynamic design, which was created by [Hard Hat Design](https://www.trendhunter.com/trends/hard-rock-bet), the website for the All Good fair trade bananas focuses on the people behind the company to bring a sense of transparency to its product and work. Since the idea of fair trade helps plantation workers make a [fair wage](https://www.trendhunter.com/trends/cocoamitment-campaign), it is only natural that All Good Organics would want to bring them to light so that people can put a face to the industry. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 57% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Story-focused Online Shops:** Online shops that focus on telling the stories behind their products or services, creating a sense of transparency and connection with customers. - **Human-centric E-commerce:** E-commerce platforms that prioritize the human aspect behind products, emphasizing the social and environmental impact of their offerings. - **Fair Trade Emphasis:** A growing emphasis on fair trade practices and the importance of supporting industries that promote fair wages and working conditions. ### Where This Applies - **E-commerce:** The e-commerce industry can provide disruptive innovation opportunities by creating immersive online shopping experiences that prioritize storytelling and transparency. - **Fair Trade:** The fair trade industry can leverage the trend of story-focused online shops to showcase the positive impact of fair trade practices and build stronger connections with consumers. - **Sustainable Agriculture:** The sustainable agriculture industry can benefit from the trend of human-centric e-commerce, using online platforms to educate and engage consumers about the social and environmental benefits of their products. ## Related on Trend Hunter - [Banana-Promoting Goat Yoga Sessions](https://www.trendhunter.com/trends/fairtrade-bananas.md) - [Social Good Brand Practices](https://www.trendhunter.com/trends/dignity-coconuts.md) - [E-Commerce Denim Platforms](https://www.trendhunter.com/trends/denim-platform.md) - [Social Good eCommerce Directories](https://www.trendhunter.com/trends/socially-minded-companies.md) - [Health-Focused E-Commerce Sites](https://www.trendhunter.com/trends/wholelotta-good.md) - [Gourmet Snack-Focused E-Commerce Platforms](https://www.trendhunter.com/trends/gourmet-popcorn1.md) - [Regional Agricultural Export Campaigns](https://www.trendhunter.com/trends/essential-costa-rica.md) - [Banana Bread Businesses](https://www.trendhunter.com/trends/allies-banana-bread.md) - [Ethical Neighborhood Convenience Stores](https://www.trendhunter.com/trends/betterforyou-store.md)