# Socially Responsible Spirits 'Fair' Spirits are Made with Ethically Sourced Ingredients By Laura McQuarrie | Published 2016-09-21 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/fair-spirit References: [barmagazine](http://barmagazine.co.uk/new-liqueurs-distributor-fair-spirits-range/) & [fairspirits](http://www.fairspirits.com/) As its name suggests, 'Fair' spirits are made with fair trade and ethically sourced ingredients such as organic quinoa from South America and juniper berries from Uzbekistan. The Fair collection includes [rum, gin and vodka](https://www.trendhunter.com/trends/bacard-passionfruit), as well as a few new superfood-focused products like the Fair Açaï and Fair Goji liqueurs. Beyond just gravitating toward a particular food or beverage product for its taste alone, many [conscious consumers](https://www.trendhunter.com/trends/spicy-mango-uprising) are now taking time to consider the environmental, ethical and health ramifications associated with buying a product before making any purchasing decisions. As part of a company-wide mission to pay it forward as a [fair trade-certified business](https://www.trendhunter.com/trends/good-deeds-whiskey-batch-2), Fair donates a portion of its proceeds to development programs to ensure that producers are able to enjoy higher margins. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 36% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Ethical Sourcing:** Opportunity for businesses to incorporate ethically sourced ingredients in their products for conscious consumers. - **Social Responsibility:** Businesses can attract consumers by showcasing their commitment to social and environmental causes through their products. - **Superfood Focus:** Emerging trend of incorporating superfood ingredients into spirits, offering health-conscious consumers new product options. ### Industries Being Reshaped - **Food and Beverage:** Food and beverage industry can explore ethical sourcing practices and highlight social responsibility to appeal to conscious consumers. - **Alcohol and Spirits:** Opportunities for alcohol and spirits industry to adopt fair trade-certified practices and promote products with ethically sourced ingredients. - **Sustainable Development:** Industry focused on sustainable development can partner with fair trade businesses to support development programs and create positive impact. ## Related on Trend Hunter - [Ethical Cucumber Liqueurs](https://www.trendhunter.com/trends/fair-cucumber.md) - [Approachable Rum Spirits](https://www.trendhunter.com/trends/fairfields-rum-of-the-americas.md) - [Ethical Flavored Vodka Ranges](https://www.trendhunter.com/trends/dutch-barn-orchard-vodka.md) - [Sustainable Hotel Cocktails](https://www.trendhunter.com/trends/fairmont-hotels-resorts.md) - [Artisanal Californian Spirits](https://www.trendhunter.com/trends/common-ground-spirits.md) - [Plant-Based Spirit Ranges](https://www.trendhunter.com/trends/holistic-spirits-co.md) - [Upcycled Donut Gin Spirits](https://www.trendhunter.com/trends/little-joy-spirits.md) - [Eco-Conscious Gin Brands](https://www.trendhunter.com/trends/gray-whale-gin.md) - [Importer-Backed Spirit Collections](https://www.trendhunter.com/trends/friarwood.md)