# Failure-Teaching Toys Twenty One Toys' 'Failure Toy' Explores Challenges, Opportunity & Innovation By Laura McQuarrie | Published 2018-11-28 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/failure-toy References: [medium](https://medium.com/@IlanaBenAri/turns-out-designing-a-toy-that-teaches-failure-is-really-hard-f29c4f0e86b6?mc_cid=d0c63f570d&mc_eid=0058dad0dc) & [twentyonetoys](https://twentyonetoys.com/pages/failure-toy-professional-development-workshops) Following the creation of its 'Empathy Toy,' Twenty One Toys set out to create the 'Failure Toy,' which has been years in the works. As Twenty One Toys founder Ilana Ben-Ari describes, "Designing a toy that teaches failure has been the single most challenging and meta project I’ve ever undertaken." While Twenty One Toys is not planning to make its Failure Tous available for public purchase until mid-2019, it is offering Failure Toy Workshops for teams that are interested in creatively approaching problems, as well as balancing risk and opportunity in the pursuit of innovation. The Failure Toy teaches that failure is not something to be feared or avoided but rather something to be practiced and skillfully developed over time. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 44% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Why This Trend Is Growing - **Failure-teaching Toys:** The trend of toys designed to teach children and adults about the value of failure and risk-taking. - **Workshops for Creative Problem-solving:** The trend of workshops focused on using failure as a tool for innovation. - **Metacognitive Learning Tools:** The trend of toys and tools designed to facilitate self-awareness and self-reflection for better learning. ### Industries Being Reshaped - **Toy Manufacturing:** Opportunity for toy manufacturers to create toys that teach children about risk-taking and innovation instead of just success. - **Education and Training:** Opportunity for educators to incorporate failure as part of their curriculum and teach students how to develop important skills through failure. - **Corporate Team Building:** Opportunity for companies to book workshops for their teams to develop a healthy relationship with failure, risk, and innovation. ## Related on Trend Hunter - [Hybrid Educational Toy Designs](https://www.trendhunter.com/trends/big-little-feelings.md) - [Interactive Educational Toy Lines](https://www.trendhunter.com/trends/educational-toy-line.md) - [Emotional Teaching Toys](https://www.trendhunter.com/trends/icalm-tantrum-resolution-game.md) - [Resilient Play Platforms](https://www.trendhunter.com/trends/hot-wheels-challenge-accepted.md) - [Screen-Free Toy Collections](https://www.trendhunter.com/trends/luki-lab.md) - [Psychologist-Designed Educational Toys](https://www.trendhunter.com/trends/therapeutic-games.md) - [Emotional Well-Being Dolls](https://www.trendhunter.com/trends/heartfuls.md) - [Interactive Toy Experiences](https://www.trendhunter.com/trends/spin-masters.md) - [Creative STEM-Based Toys](https://www.trendhunter.com/trends/jitterygit.md)