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# Makeover Mishap Dolls
FailFix Dolls Take Inspiration from Social Media Beauty Fails

By Laura McQuarrie | Published 2020-08-27 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/failfix
References: [prnewswire](https://www.prnewswire.com/news-releases/moose-toys-unwraps-three-new-must-have-toys-ahead-of-the-2020-holiday-season-squeakee-the-balloon-dog-gotta-go-flamingo-and-failfix-301119427.html) & [moosetoys](http://www.moosetoys.com/)

Inspired by the popularity of beauty fails on social media, [Moose Toys](https://www.trendhunter.com/trends/soft-dolls-for-girls) is introducing a new line of fashion dolls called FailFix. These dolls are designed to offer a lighthearted and relatable approach to fashion and get kids to put their imagination to work when it comes to giving their dolls a fresh new look with a total makeover.

Unlike most fashion dolls that are already perfectly styled straight out of the box, FailFix fashion dolls are unboxed wearing a robe and sporting disheveled hair and makeup. After trading the robe for a more stylish outfit, applying a magic face mask, styling hair and adding accessories, kids will find that their dolls are totally transformed.

Moose Toys created The Total Makeover Pack and The @2Dreami Epic Color 'N' Style Makeover Pack, which comes with an extra [hair dye activity](https://www.trendhunter.com/trends/make-it-mini-makeup).

Image Credit: Moose Toys

## Trend Insights (Trend Hunter)

- Score: 6.7/10
- Popularity: 96% | Activity: 95% | Freshness: 9%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### Why This Trend Is Growing

- **Social Media Beauty Fails:** Opportunity to capitalize on the popularity of beauty fails on social media by introducing a lighthearted and relatable doll line that encourages creativity and imagination.
- **Total Makeover Trend:** Responding to the demand for dolls that can be customized and transformed, creating a toy line that allows kids to give their dolls a fresh new look.
- **Unboxing Experience:** Meeting the growing interest in unboxing experiences by offering fashion dolls that come unboxed with a disheveled appearance, providing an interactive and engaging play activity.

### Industries Being Reshaped

- **Toy Manufacturing:** Opportunity for toy manufacturers to develop doll lines that incorporate social media beauty trends and emphasize creativity and personalization.
- **Cosmetics and Beauty:** Potential for cosmetics and beauty companies to collaborate with toy manufacturers to create doll-themed products that highlight transformative experiences and playfully address beauty mistakes.
- **Fashion and Apparel:** Fashion industry can explore partnerships with toy companies to design and produce stylish outfits and accessories for customizable fashion dolls, tapping into the trend of personalization and customization in toys.

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