# Excessively Seasoned Chip Crumbs The FailChips Brand Runs on a Subversive Concept By Mishal Omar | Published 2017-02-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/failchips References: [designtaxi](http://designtaxi.com/news/390823/FailChips-A-Bag-Of-Delicious-Crushed-To-Imperfection-Potato-Chip-Crumbs/) & [failchips](http://www.failchips.com/) FailChips is a new brand of snacks that is inspired by the crumbs left at the bottom of chip bags, that tend to be small and more flavorful than the rest. Rather than offer a standard bag of chips, the brand decided to offer the [small, mixed sizes](https://www.trendhunter.com/trends/kettle-krinkle-chips) that can be found at the bottom of other chip bags. It also seasoned them heavily so that they have the same [extra salty and flavorful taste](https://www.trendhunter.com/trends/mccoys-hot-n-spicy) that chip crumbs do. The brand offers three different flavors, including a barbecue, a jalapeno, and a classic salt and vinegar. The branding for the products is bold and features the company's eye-catching name in large, black block letters. FailChips' marketing strategy follows a creative concept and is accompanied by [bold branding](https://www.trendhunter.com/trends/pretzelized). ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 27% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Crumbs-inspired Snacks:** Opportunity to create unique snacks that replicate the flavorful experience of chip crumbs. - **Non-standard Chip Packaging:** Potential for innovative packaging formats that offer mixed sizes or unconventional chip shapes. - **Bold and Eye-catching Branding:** Chance to disrupt the snack industry with attention-grabbing branding strategies. ### Sectors Adopting This - **Snack Foods:** Disruptive innovation opportunity to develop unconventional chip products and flavors. - **Packaging:** Opportunity to create unique and interactive chip packaging that enhances the snacking experience. - **Marketing and Advertising:** Opportunity to challenge traditional approaches in snack marketing with bold and creative branding strategies. ## Related on Trend Hunter - [Spicy Condiment Snack Chips](https://www.trendhunter.com/trends/kettle-brand-chili-crisp.md) - [Folded Potato Chips](https://www.trendhunter.com/trends/folded-potato-chips.md) - [Artisanal Hand-Cooked Crisps](https://www.trendhunter.com/trends/salty-dogs.md) - [Boldly Flavored Chickpea Chips](https://www.trendhunter.com/trends/flavored-chickpea-chip.md) - [Flavor-Packed Tortilla Chips](https://www.trendhunter.com/trends/chipoys-rolled-tortilla-chips.md) - [No-Nonsense Snack Puffs](https://www.trendhunter.com/trends/ffups.md) - [Intimately Flavored Snack Chips](https://www.trendhunter.com/trends/chazz-kettle-chips.md) - [Pea-Powered Protein Chips](https://www.trendhunter.com/trends/utopea-ah.md) - [Chip-Flavored Nut Snacks](https://www.trendhunter.com/trends/thats-nuts.md)