# Twitterific Cakes The Fail Whale Cake by Mariana Pugliese is a Tasty Tribute to Failure By Michael Hines | Published 2010-06-25 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/fail-whale-cake References: [buzzfeed](http://www.buzzfeed.com/free4wcom/twitter-fail-whale-cake-w2l) & [gadgetsin](http://gadgetsin.com/fail-whale-cake-for-twitter-fans.htm) The Fail Whale cake is a tasty tribute to Internet failure. This cake, designed by Mariana Pugliese, will be instantly recognizable to anyone who has ever used [Twitter](https://www.trendhunter.com/trends/createmybanner-1) or been on the Internet in the last few years. We've had some [crafty cakes](https://www.trendhunter.com/trends/robocake) on Trend Hunter before, but the Fail Whale cake takes the top spot based on originality and geekiness. I can only imagine what it is like to take a bite out of this [delicious-looking dessert](https://www.trendhunter.com/trends/wicked-celebration-cake). I bet it tastes like success. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 70% | Activity: 73% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Why This Trend Is Growing - **Geeky Cakes:** There is an opportunity for bakers to create cakes that represent popular cultural icons to attract a geekier audience. - **Social Media-inspired Desserts:** There is an opportunity to create desserts inspired by popular social media platforms to generate buzz and raise brand awareness. - **Edible Internet Culture:** There is an opportunity to create desserts that celebrate the Internet culture through edible art and design. ### Industries Being Reshaped - **Bakery:** Bakeries can attract a geekier audience by creating cakes inspired by popular cultural icons. - **Food & Beverage:** Food & beverage companies can generate buzz and raise brand awareness by creating social media-inspired desserts. - **Art & Design:** Art & design companies can tap into the trend of edible internet culture by creating unique and innovative dessert designs. ## Related on Trend Hunter - [Game-Themed Cake Designs](https://www.trendhunter.com/trends/among-us-impostor-cake.md) - [All-Occasion Layered Cakes](https://www.trendhunter.com/trends/the-cake.md) - [Design-Centric Dynamic Artful Cakes](https://www.trendhunter.com/trends/artful-cake.md) - [Cardboard-Resembling Illusion Cakes](https://www.trendhunter.com/trends/cardboard-cake.md) - [Cake-Centric Gatherings](https://www.trendhunter.com/trends/cake-picnic.md) - [Celebratory Cheesy Snack Cakes](https://www.trendhunter.com/trends/cheetleinfused-birthday-cake.md) - [Stunning Celebratory Custom Cakes](https://www.trendhunter.com/trends/custom-cake.md) - [Adorable Cake-Themed Personality Tests](https://www.trendhunter.com/trends/what-cake-r-u.md) - [Cherry Blossom Crepe Cakes](https://www.trendhunter.com/trends/crepe-cake1.md)