# Blood Stain-Designed Sneakers Nike's Air Max Plus Faded Coloring is Complete in Gradient Hues By Amy Duong | Published 2018-11-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/faded-coloring References: [hypebeast](https://hypebeast.com/2018/11/nike-air-max-plus-faded-coloring) & [nike](https://nike.com/) [Nike](https://www.trendhunter.com/trends/air-max-dn-1) introduces the [Air Max Plus](https://www.trendhunter.com/trends/black-and-total-orange) 'Faded Coloring' sneaker model, where it takes the signature model as the foundation and gives it a [gradient tonal makeover](https://www.trendhunter.com/trends/aqua-colorway). The new iteration is complete in an off-white hue constructed from mesh at the base, and red hues infuse itself in a gradient design. This gives off a visual concept of a blood-stained design, following further across the shoe's torsion plate that is added on top of the contrasting white midsole. The mudguard is complete in white leather and the sneaker adds a TPU toe box along with a black rubber outsole. Branding details are seen across the midfoot and tongue as the signature Swoosh adorns it, with Air badges on the torsion plate and the heel area. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 44% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Gradient-colored Sneakers:** The trend towards gradient-colored sneakers offers an opportunity for brands to create unique designs using a range of complementary colors. - **Blood-stained Design:** Sneakers with a blood-stained design offer an opportunity for brands to create edgy and unique designs that appeal to consumers who want to stand out from the crowd. - **Contrasting Midsoles:** Sneakers with contrasting midsoles are a trend that offers an opportunity for brands to create bold designs that catch the eye and stand out on the shelf. ### Sectors Adopting This - **Fashion:** The fashion industry can capitalize on the trend towards unique and unconventional sneaker designs that offer a range of colors, patterns, and materials. - **Sportswear:** The sportswear industry can take advantage of the trend towards gradient-colored and contrasting midsole sneakers to create designs that appeal to athletes and fans alike. - **Streetwear:** The streetwear industry can benefit from the trend towards edgy and unconventional designs, such as sneakers with a blood-stained look, that appeal to consumers who want to make a statement with their fashion choices. ## Related on Trend Hunter - [Sunset-Inspired Tonal Sneakers](https://www.trendhunter.com/trends/air-max-dn-1.md) - [Orange-Tinged Bold Sneakers](https://www.trendhunter.com/trends/black-and-total-orange.md) - [Sunset-Centric Sneaker Colorways](https://www.trendhunter.com/trends/sunset-colorway.md) - [Bold Tonal Dynamic Sneakers](https://www.trendhunter.com/trends/air-max-dn8-1.md) - [Bold Gradient Tonal Sneakers](https://www.trendhunter.com/trends/aqua-colorway.md) - [Pre-Worn Paint-Splattered Sneakers](https://www.trendhunter.com/trends/air-max-plus-5.md) - [Blush-Tonal Breathable Sneakers](https://www.trendhunter.com/trends/size-1.md) - [Italy-Inspired Textural Sneakers](https://www.trendhunter.com/trends/air-max-plus-1.md) - [Bold Spring-Ready Sneakers](https://www.trendhunter.com/trends/fierce-purple.md)