# Tactile-Focused Showrooms Factor:Recurso Designs the Caché Architectural Coverings By Jamie Danielle Munro | Published 2014-03-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/factorrecurso References: [designboom](http://www.designboom.com/architecture/cache-showroom-mexico-factor-recurso-27-03-2014/) & [factor-recurso](http://www.factor-recurso.com/) Factor:Recurso is an architectural studio that designed the showroom for Caché Architectural Coverings. The goal here was to create an experience for consumers that focused on the [sense of touch](https://www.trendhunter.com/trends/soft-world-sharp-edges), rather than influence a person's judgement based on the naming of the product. To achieve these goals, Factor:Recurso designed the store so that the material finishes are hung on the surrounding walls. They are ordered according to color, and consumers are encouraged to walk around the store and feel the various designs. Considering Cache Architectural Coverings is trying to sell material based on the feel of its products, this is a great way to get rid of any other clutter that could potentially influence a customers decision on what to buy. Photo Credits: [designboom](http://www.designboom.com/architecture/cache-showroom-mexico-factor-recurso-27-03-2014/), [factor-recurso](http://www.factor-recurso.com/) ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 55% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Tactile-focused Showrooms:** Designing showrooms that prioritize the sense of touch can create a unique and immersive shopping experience. ### Sectors Adopting This - **Architectural Design:** Architectural firms can explore innovative showroom designs that enhance the tactile experience for consumers. - **Home Furnishings:** Home furnishings companies can create showrooms that allow customers to physically interact with materials to make more informed purchasing decisions. - **Retail:** Retailers can incorporate tactile-focused showrooms to differentiate themselves and attract customers seeking a sensory shopping experience. ## Related on Trend Hunter - [Contemporary Material Exhibition Spaces](https://www.trendhunter.com/trends/material-exhibition-space.md) - [Tactile Beverly Hills Penthouses](https://www.trendhunter.com/trends/the-scale-collective.md) - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md) - [Scandinavian Textile Spaces](https://www.trendhunter.com/trends/tekla-london.md) - [Dynamic Organic Store Displays](https://www.trendhunter.com/trends/la-manso.md) - [Texture-Varying Apartment Interiors](https://www.trendhunter.com/trends/flat-6.md) - [Texturally Designed Day Spas](https://www.trendhunter.com/trends/studio-tate.md) - [Experience-Focused Workplace Furniture Showroooms](https://www.trendhunter.com/trends/workplace-furniture-showrooom.md) - [Various Textural Homeware Boutiques](https://www.trendhunter.com/trends/estilio.md)