# Side Plank Editorials Josh Button Gets Hot and Heavy for Lope Navo in Factice Magazine May 2011 By Marissa Brassfield | Published 2011-05-18 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/factice-magazine References: [thefashionisto](http://thefashionisto.com/josh-button-by-lope-navo-for-factice/) & [navostudios](http://www.navostudios.com/) Model Josh Button explores sadomasochistic themes in this editorial for the May 2011 issue of Paris-based Factice magazine. Photographer Lope Navo and stylist Sonny Groo combine creative forces for the steamy photo shoot, which features Button and his canine sidekick in a hot apartment. Josh Button acts like someone waiting for his lover, preparing his obliques and shoulders with some side planks before donning a dog collar and [skimpy briefs](https://www.trendhunter.com/trends/tom-of-finland-foundation) and laying next to a pair of strap-covered [leather pants](https://www.trendhunter.com/trends/velvet-heat). The Factice magazine editorial features a few thinly veiled, suggestive themes, but an overarching theme of brooding sensuality is perhaps most present. Groo's choice of [all-black menswear](https://www.trendhunter.com/trends/jiyongkim-fw25) and plenty of leather adds edginess without pushing the proverbial thematic envelope too far. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 64% | Activity: 70% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Sadomasochistic Fashion:** The combination of fashion and BDSM can create a disruptive innovation opportunity for the fashion industry. - **Edgy Menswear:** Pushing traditional boundaries of menswear can create a disruptive innovation opportunity for the fashion industry. - **Animal Inclusion in Media:** Incorporating animals into fashion and media can create a disruptive innovation opportunity for animal trainers, handlers, and photographers. ### Industries Being Reshaped - **Fashion Industry:** Exploring new themes and pushing traditional boundaries can create a disruptive innovation opportunity for the fashion industry. - **Photography Industry:** Incorporating animals into fashion and media can create a disruptive innovation opportunity for animal trainers, handlers, and photographers. - **Entertainment Industry:** Incorporating sadomasochistic themes into mainstream entertainment can create a disruptive innovation opportunity for the entertainment industry. ## Related on Trend Hunter - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Sexuality-Exploring Artful Exhibitions](https://www.trendhunter.com/trends/rude-arts-club.md) - [Provocative Fall Fragrances](https://www.trendhunter.com/trends/borntostandout-fall-2024.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md)