# Detoxifying Charcoal Wipes YES TO's Black Facial Wipes Promise Deep Cleansing for Clear Skin By Laura McQuarrie | Published 2017-01-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/facial-wipes References: [yesto](http://yesto.com/product/yes-to-tomatoes-detoxifying-charcoal-facial-wipes/) One of the newest personal care products from natural beauty brand YES TO is its Yes to Tomatoes [Detoxifying Charcoal Facial Wipes](https://www.trendhunter.com/trends/detox-face-cleanser). Unlike many face wipes that are made with white cloths, these ones stand out for being entirely black, thanks to the inclusion of a potent cleansing agent like charcoal. The charcoal cleansing cloths are said to be useful for lifting dirt and impurities, as well as "removing makeup with a swipe." As its name suggests, [tomatoes are also a feature ingredient](https://www.trendhunter.com/trends/tomato-milk-cleanser), particularly because this fruit is a rich source of antioxidants to nourish the skin. Other items in YES TO's Yes to Tomatoes range include [clearing toners](https://www.trendhunter.com/trends/kiwi-pore-minimizing-toner-pads), daily pore scrubs, activated charcoal bar soaps and two-step blackhead removal kits, all of which are ideal for consumers with acne-prone skin. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 58% | Activity: 60% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Charcoal-infused Personal Care Products:** The use of charcoal in personal care products presents an opportunity to provide deep cleansing and detoxifying benefits. - **Black Facial Wipes:** The introduction of black facial wipes adds a visually striking element to the personal care routine, providing a unique and effective cleansing experience. - **Antioxidant-rich Skincare:** Skincare products that incorporate antioxidant-rich ingredients like tomatoes offer nourishing benefits for healthier and clearer skin. ### Where This Applies - **Natural Beauty Products:** The natural beauty industry can explore the incorporation of charcoal and other detoxifying ingredients in their skincare and personal care offerings. - **Acne Treatment:** The acne treatment industry can leverage charcoal-infused products and targeted solutions to address the needs of consumers with acne-prone skin. - **Eco-friendly Wipes:** The wipes industry can tap into the demand for eco-friendly alternatives by developing biodegradable black facial wipes with detoxifying properties. ## Related on Trend Hunter - [Green Tomato Cleansers](https://www.trendhunter.com/trends/green-tomato-clay-mask.md) - [Two-Tone Facial Scrub Bars](https://www.trendhunter.com/trends/deep-scrub-face-bar.md) - [Compostable Blemish Pads](https://www.trendhunter.com/trends/acne-clearing-pads.md) - [Oatmeal-Infused Facial Bars](https://www.trendhunter.com/trends/detoxifying-facial-bar.md) - [Detoxifying Facial Cleansers](https://www.trendhunter.com/trends/detox-face-cleanser.md) - [Detoxifying Charcoal Mouthwashes](https://www.trendhunter.com/trends/charcoal-mouthwashes.md) - [Charcoal-Infused Soap Bars](https://www.trendhunter.com/trends/charcoalinfused-soap-bars.md) - [Eco-Friendly Hygiene Wipes](https://www.trendhunter.com/trends/freshist-debuts1.md) - [Face Toner Pads](https://www.trendhunter.com/trends/kiwi-pore-minimizing-toner-pads.md)