# Affordable Infused Facial Shimmers Elf Cosmetics' Facial Whip Comes in a Range of Flattering Tones By Mishal Omar | Published 2017-07-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/facial-whip References: [elfcosmetics](http://www.elfcosmetics.com/p/shimmering-facial-whip) Elf cosmetics is known for its highly affordable makeup products, and the brand's Shimmering Facial Whip is no exception. The product comes in a small plastic tube, ensuring that it is easy to take on-the-go for shimmery touch-ups. It comes in a [creamy liquid formulation](https://www.trendhunter.com/trends/rose-liquid-blush), and contains [vitamin E](https://www.trendhunter.com/trends/vitamin-c-e-ferulic-serum) so that users are able to protect their skin while also enhancing its appearance. The Shimmering Facial Whip comes in three different colors that can complement a range of skin tones, including a rosy Lilac Petal, a white Spotlight, and a warm Golden Peach. The Facial Whip product is meant to be applied at the [tops of the cheeks](https://www.trendhunter.com/trends/butter-glow-blushing-serum), on lips, and over the eyes – and costs only $1. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 29% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Affordable Makeup Products:** Opportunity for brands to create high-quality, affordable makeup products that cater to a wide range of consumers. - **Portable Beauty Products:** Potential to develop portable beauty products that are easy to take on-the-go for quick touch-ups. - **Skincare-infused Cosmetics:** Innovation opportunity to combine makeup and skincare benefits in cosmetic products, providing added value to consumers. ### Where This Applies - **Cosmetics:** Cosmetics industry can explore the development of affordable and diverse makeup products to cater to different consumer needs. - **Beauty Accessories:** Opportunity for beauty accessory manufacturers to create portable and convenient products for on-the-go touch-ups. - **Skincare:** Skincare industry can incorporate beneficial ingredients into cosmetic products for a dual skincare and makeup purpose. ## Related on Trend Hunter - [Minimal Makeup Products](https://www.trendhunter.com/trends/elf-2.md) - [Glow-Boosting Skin Tints](https://www.trendhunter.com/trends/bright-light-face-glow.md) - [Nourishing Bronzing Drops](https://www.trendhunter.com/trends/affordable-bronzing-drops.md) - [Sheer Pressed Finishing Powders](https://www.trendhunter.com/trends/halo-glow-powder-filter.md) - [Primer-Infused Blushes](https://www.trendhunter.com/trends/primerinfused-matte-blush.md) - [Melting Lip Balms](https://www.trendhunter.com/trends/melting-lip-balm.md) - [Extra-Glossy Lip Oils](https://www.trendhunter.com/trends/glow-reviver-lip-oil.md) - [Glossy Plumping Lip Oils](https://www.trendhunter.com/trends/plumping-lip-oil.md) - [Hybrid Makeup Formulas](https://www.trendhunter.com/trends/wake-up-radiant-elixir.md)