# Vitamin-Packed Face Oils Murad's Facial Treatment Oil is Likened to a Multi-Vitamin for the Skin By Laura McQuarrie | Published 2018-11-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/facial-treatment-oil References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Murad_launches_firstever_facial_treatment_oil/149027) & [murad](https://www.murad.com/product/multi-vitamin-infusion-oil/) Murad is now adding to its collection of skincare, acne and anti-aging treatments with its first-ever [facial treatment oil](https://www.trendhunter.com/trends/sweet-plum-oil), which has been formulated to target the signs of aging. The 'Multi-Vitamin Infusion Oil' is powered by six vitamins (A through F) that help with everything from [hydration and brightening](https://www.trendhunter.com/trends/brightening-face-oil) to combating free radicals, all of which can compromise a youthful glow. The lightweight, non-comedogenic formula is designed to absorb quickly and is said to be beneficial for those with dull, dry or rough skin, as well as fine lines, wrinkles or unevenly toned skin. In addition to being a beneficial addition to one's [day and night skincare cleansing routine](https://www.trendhunter.com/trends/skin-longevity-nighttime-oil), the Multi-Vitamin Infusion Oil may also be worked into moisturizers and makeup products for amplified benefits. As part of clinical tests, Murad found that 100% of users noticed smoother skin and 96% reported more radiant-looking skin in just four weeks. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 12% | Activity: 20% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Multi-vitamin Skincare:** There is an opportunity for companies to create multi-vitamin skincare products that improve skin health and combat the signs of aging. - **Facial Treatment Oils:** The use of facial treatment oils is a trend that is rapidly growing as consumers look for products that offer multiple skin benefits. - **Incorporating Vitamins Into Makeup:** There is an opportunity for makeup companies to create products that incorporate vitamins for additional skin benefits. ### Sectors Adopting This - **Skincare:** The skincare industry can develop more multi-vitamin products like facial oils for improving overall skin health. - **Beauty:** The beauty industry can take advantage of the facial treatment oils trend by creating more products that focus on improving skin texture and tone. - **Cosmetics:** The cosmetics industry can innovate by incorporating vitamins into their products for customers that desire extra skin benefits. ## Related on Trend Hunter - [Multi-Vitamin Skincare Oils](https://www.trendhunter.com/trends/alphabet-oil.md) - [Functional Oil Serums](https://www.trendhunter.com/trends/rx-multi-vitamin-glow.md) - [Rich Intensive Face Oils](https://www.trendhunter.com/trends/intensive-face-oil.md) - [Anti-Inflammatory Face Oils](https://www.trendhunter.com/trends/maater-cosmetics.md) - [Skin Barrier-Focused Oils](https://www.trendhunter.com/trends/foreos-supercharged-face-oil.md) - [Gentle Anti-Aging Oils](https://www.trendhunter.com/trends/black-diamond-retinol-oil.md) - [Nourishing Essential Face Oils](https://www.trendhunter.com/trends/essential-face-oil.md) - [Multi-Functional Vitamin C Serums](https://www.trendhunter.com/trends/vitamin-c-serum1.md) - [Brightening Antioxidant Sunscreens](https://www.trendhunter.com/trends/multivitamin-clear-coat-broad-spectrum.md)