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# Uplifting Facial Sticks
The Feel-Good Magic Stick Supports Mood Enhacement & Inner Wellness

By Laura McQuarrie | Published 2023-06-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/facial-stick
References: [premiumbeautynews](https://www.premiumbeautynews.com/en/holistic-beauty-clariant-launches) & [clariant](https://www.clariant.com/en/Corporate/News/2023/04/Clariant-launches-The-Joyologist-concept-with-inspiring-formulations-to-brighten-your-skin-and-mood)

The Feel-Good Magic Stick is a new release from [Clariant](https://www.trendhunter.com/trends/clariant) Actives and Natural [Origins](https://www.trendhunter.com/trends/mushroompowered-skincare) that responds to consumers' desire for uplifting, [mood-boosting products](https://www.trendhunter.com/trends/moodscentz-by-wizard-wellness) that can easily be incorporated into their daily routines. This water-based facial skin stick has a lightweight texture and a cooling feel that leaves skin soft and hydrated. This product features Clariant’s new active ingredient, Rootness Mood+, which is said to "[reproduce] the natural benefits of light to revitalize the skin and enhance the mood." Sourced from a plant used in TCM, this ingredient is derived from environmentally friendly plant-milking technology.

Alongside the Feel-Good Magic Stick, Clariant also introduced the Forget-It-All Relaxing Mask, which also delivers a complementary multi-sensory experience at the end of the day but with a focus on relaxation.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 37% | Activity: 67% | Freshness: 16%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Key Themes Behind This Trend

- **Uplifting Facial Sticks:** Disruptive innovation opportunity: Develop facial sticks that combine mood enhancement with additional skincare benefits.
- **Mood-boosting Products:** Disruptive innovation opportunity: Create a range of products that incorporate mood-enhancing ingredients to provide holistic wellness benefits.
- **Multi-sensory Experiences:** Disruptive innovation opportunity: Design products that offer a multi-sensory experience to enhance the overall consumer satisfaction and well-being.

### Where This Applies

- **Skincare Industry:** Disruptive innovation opportunity: Introduce new skincare products that focus on improving mood and overall well-being in addition to traditional beauty benefits.
- **Personal Care Industry:** Disruptive innovation opportunity: Develop personal care products that combine functionality with mood-boosting effects to cater to consumers seeking self-care and emotional well-being.
- **Wellness Industry:** Disruptive innovation opportunity: Create wellness products that promote mental and emotional wellness through novel ingredients and experiences.

## Related on Trend Hunter

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