# Reusable Facial Cleansers Lush's '7 To 3' Facial Rounds are Biodegradable and Package-Free By Laura McQuarrie | Published 2019-02-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/facial-rounds References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Lush_reveals_biodegradable_cleanser_and_makeup_remover/151496) & [lushusa](https://www.lushusa.com/face/cleansers/7-to-3/09058.html) [Lush](https://www.trendhunter.com/trends/skincare-makeup) Cosmetics is now known for producing much more than just package-free bath products, as it has significantly expanded its waste-reducing offerings into other personal care and beauty categories—and the newest addition to its ever-growing innovative range is an eco-friendly alternative to wasteful single-use, non-biodegradable facial rounds. '7 To 3' takes the form of a [reusable circular cleanser and makeup remover](https://www.trendhunter.com/trends/cleansing-facial-powder) that is self-preserving, package-free and made from dove orchid, balancing ylang ylang, ground cannelloni beans and vegan glycerine. The combined cleanser-and-makeup-remover product should provide between three to five uses and only needs to be rinsed under water to be activated before it can be gently passed across a face that's been splashed with water. After use, Lush Cosmetics says that the reusable facial rounds may simply be added to the compost to allow them to [naturally biodegrade](https://www.trendhunter.com/trends/glowery-pillow-prep). ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 31% | Activity: 81% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Reusable Facial Cleansers:** Lush's '7 To 3' Facial Rounds offer a sustainable alternative to single-use facial rounds. - **Waste-reducing Personal Care Products:** Lush Cosmetics expands its waste-reducing offerings into personal care and beauty categories. - **Eco-friendly Packaging Solutions:** Lush's package-free '7 To 3' Facial Rounds contribute to reducing packaging waste. ### Sectors Adopting This - **Personal Care Products:** Lush Cosmetics' reusable facial rounds disrupt the conventional personal care products market. - **Beauty Industry:** The eco-friendly '7 To 3' Facial Rounds offer a disruptive innovation opportunity in the beauty industry. - **Sustainable Packaging:** Lush's package-free approach showcases a disruptive innovation opportunity in the sustainable packaging industry. ## Related on Trend Hunter - [Skin-Loving Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/skincare-makeup.md) - [Eco-Friendly Hygiene Wipes](https://www.trendhunter.com/trends/freshist-debuts1.md) - [Personal Care Cleansing Pods](https://www.trendhunter.com/trends/cleansing-pods.md) - [Dissolvable Skincare Systems](https://www.trendhunter.com/trends/wanderluxe-beauty.md) - [Coconut-Infused Face Cleansing Powders](https://www.trendhunter.com/trends/face-cleansing-powder.md) - [Beeswax-Honey Facial Cleansers](https://www.trendhunter.com/trends/ultrabland.md) - [Reusable Wet Wipe Appliances](https://www.trendhunter.com/trends/reusable-tissue-cleaner.md) - [Ocean Plastic-Made Skincare Packaging](https://www.trendhunter.com/trends/new-landscapes-collection.md) - [Seaweed-Inspired Soapless Cleansers](https://www.trendhunter.com/trends/soapless-cleanser.md)