# Facial Recognition Baggage Checks Delta Will Introduce Facial Recognition for Baggage Checks By Joey Haar | Published 2017-05-15 | World Source: Trend Hunter, https://www.trendhunter.com/trends/facial-recognition-baggage References: [gizmodo](http://gizmodo.com/the-dystopian-surveillance-state-will-be-extremely-conv-1795223811) & [prnewswire](http://www.prnewswire.com/news-releases/delta-is-testing-facial-recognition-technology-plans-first-biometric-based-self-service-bag-drop-in-us-300457293.html) Few airport terminals are known for their nimble speed, but [Delta](https://www.trendhunter.com/trends/delta-airlines) is hoping to change that perception in at least one airport with new facial recognition baggage check technology. This summer, the massive American airline is planning to introduce four [self-serve bag drop machines](https://www.trendhunter.com/trends/self-checkout-lines) that will verify travelers' identities through the use of facial recognition software. The system promises to be speedier than in-person, staffed bag drop, but without sacrificing ease of service. When dropping off bags, the flier will use their passport image and their own face to prove their identity to the machines. Once that (notably quick) process is complete, they'll be able to load their bags and send them away without any more hassle. The [facial recognition bag checks](https://www.trendhunter.com/trends/facial-recognition-security) will be activated at Minneapolis-St.Paul International Airport this coming summer. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 7% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Facial Recognition Baggage Checks:** Facial recognition technology for baggage checks may expand to other airports in the near future. - **Self-serve Bag Drop Machines:** Self-service bag drop machines using facial recognition may soon become a standard in airport terminals globally. - **Eliminating the Need for Staffed Bag Drop:** Facial recognition technology eliminates the need for airport staff to manually check bags, opening up opportunities for cost savings and improved operational efficiency. ### Where This Applies - **Airline Industry:** Facial recognition baggage checks represent a disruptive innovation opportunity for the airline industry to improve customer experience and operational efficiency. - **Security Industry:** The adoption of facial recognition technology for airport security represents a disruptive innovation opportunity for the security industry to improve the accuracy and efficiency of identity verification processes. - **Artificial Intelligence Industry:** Facial recognition technology in airports represents a disruptive innovation opportunity for the artificial intelligence industry to advance in the areas of biometric identification and machine learning. ## Related on Trend Hunter - [Updated Airport Baggage Drops](https://www.trendhunter.com/trends/queenstown-airport.md) - [Digital Airline Tags](https://www.trendhunter.com/trends/digital-bag-tags.md) - [Aviation-Centric Facial Imaging Apps](https://www.trendhunter.com/trends/facial-imaging-app.md) - [AI-Backed Airport Lanes](https://www.trendhunter.com/trends/clear.md) - [Contactless Airport Shops](https://www.trendhunter.com/trends/airport-shop.md) - [Hospitality Facial Recognition Tools](https://www.trendhunter.com/trends/zoox-pass.md) - [Facial Recognition Checkouts](https://www.trendhunter.com/trends/contactless-store.md) - [AI-Powered Airport Restaurants](https://www.trendhunter.com/trends/barcelona-airport.md) - [Smartphone Passport ID Features](https://www.trendhunter.com/trends/apple-digital-id.md)