# At-Home Facial Shavers Shiseido's Facial Razor Gently and Painlessly Removes Facial Hair By Amy Duong | Published 2018-09-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/facial-razor References: [bustle](https://www.bustle.com/p/i-shaved-my-face-with-a-japanese-facial-razor-im-completely-obsessed-41780) & [shiseido](https://www.shiseido.com/) Japanese skincare label [Shiseido](https://www.trendhunter.com/trends/shiseido-nextgen) holds a mission of inspiring a life fulfilled by both beauty and culture, and its facial razor tool is made to bring luxe skincare experiences to one's own home. The face-shaving razors have a single blade sharp enough to remove stubborn hair and a long handle for easy control and painless hair removal. Dermaplaning removes facial hair and exfoliates the skin -- this process reaps the benefits of smoother skin, preventing wrinkles, promoting scar rejuvenation, and making for a more seamless makeup application. The facial razors by Shiseido are constructed to easily rid hair on the upper lip, sideburns, foreheads, cheeks, and chin -- along with the hair are the removal of any dirt or bacteria as well. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 22% | Activity: 32% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **At-home Facial Grooming:** The trend of at-home facial grooming tools like Shiseido's facial razor provides consumers with a convenient and painless way to remove facial hair. - **Dermaplaning:** The trend of dermaplaning, which combines facial hair removal with exfoliation, offers a holistic approach to skincare and provides multiple benefits. - **DIY Skincare:** The trend of DIY skincare products and tools, such as Shiseido's facial razor, empowers consumers to take control of their skincare routines and customize them to their needs. ### Where This Applies - **Skincare:** The skincare industry has an opportunity to develop innovative at-home facial grooming tools that offer painless and effective facial hair removal. - **Beauty:** The beauty industry can explore the integration of dermaplaning techniques into various skincare products and treatments to provide a comprehensive solution for customers. - **Personal Care:** The personal care industry can tap into the trend of DIY skincare by developing accessible and user-friendly tools that allow consumers to perform professional-level treatments at home. ## Related on Trend Hunter - [Voronoi Handle Hair Removers](https://www.trendhunter.com/trends/razor-epilator.md) - [At-Home Feminine Grooming Tools](https://www.trendhunter.com/trends/wetdry-electric-shavers.md) - [Targeted At-Home Hair Removers](https://www.trendhunter.com/trends/braun-silkexpert-pro-5.md) - [At-Home Hair Removal Devices](https://www.trendhunter.com/trends/peach-2-pro-max.md) - [At-Home Waxing Solutions](https://www.trendhunter.com/trends/athome-waxing-solutions.md) - [Compact Electric Razors](https://www.trendhunter.com/trends/arc5.md) - [Cyberpunk-Style Face Shavers](https://www.trendhunter.com/trends/motorzero30.md) - [Supplemental Hair Removal Tools](https://www.trendhunter.com/trends/finishing-touch-flawless-bikini.md) - [At-Home Hair Removal Technologies](https://www.trendhunter.com/trends/athome-hair-removal.md)