# Obscuring Facial Jewelry Ewa Nowak's Jewelry Shields the Wearer from Facial Recognition Tech By Laura McQuarrie | Published 2019-07-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/facial-jewelry References: [fastcompany](https://www.fastcompany.com/90375688/this-jewelry-is-a-brilliant-shield-against-face-recognition-intrusions) Some kinds of technology are easier to see than others and [facial recognition technology](https://www.trendhunter.com/trends/facial-recognition-security) is now being quietly worked into advertising and other industries, creating new concerns around privacy—Ewa Nowak's facial jewelry is specifically designed to protect its wearer from being scanned by the technology. Unlike a mask that completely conceals the recognizable features of a face, the delicate jewelry piece leaves the eyes, nose and mouth exposed, yet offers enough surface area to confuse a facial recognition system. Nowak's facial jewelry recently received the Mazda Design Award at the Łódź Design Festival and, for now, the thought-provoking design will remain an artful concept piece rather than a mass-produced design. Privacy concerns have inspired the creation of numerous accessories that serve to give the wearer back their sense of control and privacy. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 98% | Activity: 98% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Privacy-protecting Accessories:** Ewa Nowak's facial jewelry highlights the trend of creating accessories to protect privacy and regain control. - **Facial Recognition Disruption:** The rise of facial recognition technology in various industries creates opportunities for innovative solutions like Nowak's facial jewelry. - **Artful Concept Designs:** Nowak's jewelry, currently an artful concept piece, showcases the trend of combining aesthetics with functionality. ### Where This Applies - **Fashion:** The fashion industry can explore the use of privacy-protecting accessories like Ewa Nowak's facial jewelry to address privacy concerns. - **Technology:** The technology industry, specifically facial recognition technology, can be disrupted by innovative solutions that confuse or hinder the technology like Nowak's jewelry. - **Art and Design:** The art and design industry can embrace artful concept designs like Nowak's jewelry to spark conversations and explore the intersection of aesthetics and functionality. ## Related on Trend Hunter - [Minimalist AI Jewelry Lines](https://www.trendhunter.com/trends/minimalist-ai-jewelry.md) - [Stylish Jewelry-Inspired Earplugs](https://www.trendhunter.com/trends/jing-designer-earplugs.md) - [Electromagnetic Shielding Apparel](https://www.trendhunter.com/trends/ohmni.md) - [Connected Emotive Face Masks](https://www.trendhunter.com/trends/w3e-mask-expressive-emotion.md) - [AI-Powered Premium Jewelry Capsules](https://www.trendhunter.com/trends/aipowered-premium-jewelry.md) - [Emotive Inflatable Masks](https://www.trendhunter.com/trends/lian-mask.md) - [Anti-Listening Technology Devices](https://www.trendhunter.com/trends/smart-device-privacy-controller.md) - [Subtle Face Jewel Stickers](https://www.trendhunter.com/trends/eye-bijoux.md) - [Space‑grade Privacy Jackets](https://www.trendhunter.com/trends/electromagnetic-shielding-jacket.md)