# Micellar Cleansing Wipes MAC Cosmetics' Facial Cleansing Wipes are Infused with Micellar Water By Laura McQuarrie | Published 2017-09-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/facial-cleansing-wipes References: [hellogiggles](http://hellogiggles.com/beauty/beauty-products-tools/beauty-bulletin-glam-glow-power-rangers-mask-hourglass-holiday-highlighter-palette/) & [maccosmetics](http://www.maccosmetics.com/product/13826/51409/products/skincare/removers/gently-off-wipes-micellar-water) Over the past few years, a number of bottled [micellar water products](https://www.trendhunter.com/trends/serum-infused-micellar-water) have emerged, but [MAC Cosmetics](https://www.trendhunter.com/trends/maczine) is now introducing a convenient alternative to this format with its all-new facial cleansing wipes. Gently Off Wipes + Micellar Water is a two-in-one product that features towelette wipes that are infused with micellar water to remove makeup and impurities, while also conditioning the face. These non-irritating wipes have been specifically designed for those with skin and eye sensitivities and are even suitable for those who wear contacts. As MAC Cosmetics describes, these balancing soap- and alcohol-free wipes will "[feel] as good as water on skin." As these facial cleansing wipes are packaged in a resealable bag that keeps them moist and fresh, the product is ideal for on-the-go use. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 40% | Activity: 52% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Micellar Water Products:** The emergence of bottled micellar water products has created opportunities for convenient and effective skin cleansing. - **Facial Cleansing Wipes:** The development of facial cleansing wipes infused with micellar water offers a convenient alternative to bottled products. - **On-the-go Skincare:** The demand for portable and travel-friendly skincare solutions has driven the innovation of resealable packaging for facial cleansing wipes. ### Where This Applies - **Beauty and Skincare:** The beauty and skincare industry can leverage the popularity of micellar water products and expand their offerings to include facial cleansing wipes. - **Personal Care:** The personal care industry can tap into the market demand for convenient and easy-to-use skincare products by producing and marketing facial cleansing wipes infused with micellar water. - **Travel and Hospitality:** The travel and hospitality industry can provide micellar cleansing wipes as a complimentary amenity to enhance the guest experience and cater to on-the-go travelers. ## Related on Trend Hunter - [Pre-Soaked Cleansing Pads](https://www.trendhunter.com/trends/micellar-cleansing-pads.md) - [Cost-Effective Micellar Waters](https://www.trendhunter.com/trends/qosmedix-micellar-cleansing-water.md) - [Water-Free Makeup Cleansers](https://www.trendhunter.com/trends/magic-melt-micellar-milk.md) - [Minimal-Ingredient Micellar Waters](https://www.trendhunter.com/trends/blank-slate-micellar-water.md) - [Cream-to-Foam Cleansers](https://www.trendhunter.com/trends/canvas-creamtofoam-cleanser.md) - [Functional Serum-Inspired Micellar Waters](https://www.trendhunter.com/trends/serum-infused-micellar-water.md) - [Frothy Micellar Cleansers](https://www.trendhunter.com/trends/micellar-milk-froth-cleansing-gel.md) - [Water-Activated Cleansing Melts](https://www.trendhunter.com/trends/cleansing-melts.md) - [Rapid Facial Cleansers](https://www.trendhunter.com/trends/face-cleanse.md)