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# Skin-Scrubbing Shaving Brushes
The Panasonic Facial Cleansing Shaving Brush Optimizes Grooming

By Michael Hemsworth | Published 2018-05-15 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/facial-cleansing-shaving-brush
References: [gadgetify](http://www.gadgetify.com/panasonic-es-mc31-shaving-brush/) & [japantrendshop](http://www.japantrendshop.com/panasonic-thick-foam-mens-facial-cleansing-shaving-brush-p-4398.html)

Male consumers have traditionally been tough to target when it comes to grooming, but as mindsets change we're seeing brands offer customized solutions like the [Panasonic](https://www.trendhunter.com/trends/wetdry-electric-shavers) Facial Cleansing Shaving Brush to accelerate daily routines. The powered brush works by thoroughly washing the face to cleanse the pores of all impurities and prepare it for shaving to ensure that the process will be as irritation-free as possible. Once cleansing has finished, the brush can be used for spreading shaving cream across your face to ensure even coverage to make the process comfortable for users.

The Panasonic Facial Cleansing Shaving Brush comes packed with [two different heads](https://www.trendhunter.com/trends/bic-flex-5-trim-shave) for cleaning or spreading shaving cream to ensure it's as multifunctional as possible for male consumers.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 14% | Activity: 24% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### What's Driving This Trend

- **Customized Grooming Solutions:** Brands are offering customized solutions like the Panasonic Facial Cleansing Shaving Brush to accelerate daily grooming routines.
- **Multifunctional Tools:** The Panasonic Facial Cleansing Shaving Brush comes packed with multiple heads for cleaning and spreading shaving cream, catering to the needs of male consumers.
- **Irritation-free Shaving:** The Panasonic Facial Cleansing Shaving Brush thoroughly cleanses the face to minimize irritation during the shaving process.

### Who This Affects Most

- **Personal Care:** The personal care industry can leverage customized grooming solutions to meet the evolving needs of male consumers.
- **Beauty:** The beauty industry can explore the market for multifunctional grooming tools that offer convenience and efficiency.
- **Men's Grooming:** The men's grooming industry can focus on developing products that prioritize irritation-free shaving experiences for male consumers.

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