# Marshmallow Leaf Cleansers E Nature's Facial Cleansing Foam Features All-Natural Ingredients By Laura McQuarrie | Published 2017-12-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/facial-cleansing-foam References: [sokoglam](https://sokoglam.com/products/enature-marshmallow-cleansing-foam) & [enature.us](https://enature.us/products/marshmallow-cleansing-foam) This facial cleansing foam from E Nature features all-natural, nourishing ingredients, including standouts like lychee extract, maca root extract and marshmallow leaf. [Marshmallow](https://www.trendhunter.com/trends/peeps-x-bath-and-body-works) leaf has been called out as the star of the skincare product for its ability to soothe [sensitive skin without stripping](https://www.trendhunter.com/trends/atobarrier365-foaming-cleanser) it of moisture and essential nutrients. The name of the product, Marshmallow Cleansing Foam, alludes to the light and fluffy nature of marshmallow treats and the rich texture of the [foaming cleanser](https://www.trendhunter.com/trends/byoma-foaming-rice-deep-cleanser). In addition to cleansing, the mineral- and oil-free skincare product is beneficial for enriching the skin with vitamins, while also stimulating cell renewal and the smoothing of the skin's texture. As E Nature describes, the product can be massaged onto the neck and face and rinsed away for skin that feels "deeply cleansed, moisturized and supple." ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 6% | Activity: 16% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Natural Skincare:** The use of all-natural ingredients in skincare products is a trend that caters to consumers seeking plant-based, eco-friendly options. - **Sensitive Skin Solutions:** Products that are specifically formulated to soothe and nourish sensitive skin are in demand as more people become aware of skin sensitivities and look for gentle alternatives. - **Mineral and Oil-free Products:** With the growing popularity of minimalistic skincare routines, there is a trend towards using mineral and oil-free products that provide effective results without unnecessary additives. ### Industries Being Reshaped - **Beauty and Skincare:** The beauty and skincare industry can capitalize on the demand for natural and gentle products by developing innovative formulas using ingredients like marshmallow leaf. - **Health and Wellness:** The health and wellness industry can create disruptive innovation opportunities by incorporating marshmallow leaf into products that promote skin health and overall well-being. - **Sustainable Cosmetics:** The sustainable cosmetics industry can leverage the trend of natural skincare by creating eco-friendly products that are not only good for the skin but also for the environment. ## Related on Trend Hunter - [Barrier-Protecting Cleansers](https://www.trendhunter.com/trends/no-129-gentle-foaming-facial-cleanser.md) - [Plant-based Hydrating Foaming Cleansers](https://www.trendhunter.com/trends/botanity-makiol.md) - [Low-Foam Gel Cleansers](https://www.trendhunter.com/trends/daily-balancing-gel-cleanser.md) - [Low-Lather Cream Cleansers](https://www.trendhunter.com/trends/mello-marula-cream-cleanser.md) - [High-End Clarifying Facial Cleansers](https://www.trendhunter.com/trends/cleansing-foams.md) - [Frothy Micellar Cleansers](https://www.trendhunter.com/trends/micellar-milk-froth-cleansing-gel.md) - [Ultra-Gentle Face Cleansers](https://www.trendhunter.com/trends/dr-bailey-skin-care-cleanser.md) - [Gentle Low-Foam Cleansers](https://www.trendhunter.com/trends/forgiveness-cleanser.md) - [Plant-Based Gentle Cleansers](https://www.trendhunter.com/trends/gentle-cleanser.md)