# Male-Targeted Facial Cleansers Mia Men is Clarisonic's Handheld Facial Cleanser for Men By Laura McQuarrie | Published 2019-08-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/facial-cleanser-for-men References: [prnewswire](https://www.prnewswire.com/news-releases/clarisonic-unveils-mia-men-the-one-and-only-device-to-address-mens-skin-needs-effectively--effortlessly-300898725.html) & [clarisonic](https://www.clarisonic.ca/en/mia-men) For years, women of all ages have been relying on the gentle, deep-cleansing power of their Clarisonic devices and now, a new version of the beloved beauty device is being introduced as a [facial cleanser for men](https://www.trendhunter.com/trends/antiaging-skincare-set). The Mia Men was specifically created to address the needs of male consumers, including their thicker skin and facial hair. Mia Men boasts one 60-second Men's Mode with two levels of intensity: a 40-second Daily Cleanse to remove oil, sweat, and grime, which is followed by the 20-second Power Cleanse to clear buildup and soften the skin to prevent nicks and razor bumps, and prime it for a close shave. The easy-to-use, [versatile skincare gadget](https://www.trendhunter.com/trends/shark-facialpro-glow) boasts a waterproof design that has the potential to be used at the sink or in the shower. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 44% | Activity: 93% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Male-specific Skincare:** Opportunity to develop skincare products specifically for men - **Personalized Grooming Devices:** Opportunity to create personalized grooming devices targeting specific demographics - **Innovative Cleansing Technologies:** Opportunity to develop new cleansing technologies for better facial care solutions ### Where This Applies - **Beauty Industry:** Opportunity for beauty companies to develop and market skincare products specifically for the male demographic - **Consumer Electronics Industry:** Opportunity to create and market personalized grooming devices targeting specific demographics - **Healthcare Industry:** Opportunity to develop innovative cleansing technologies for better facial care solutions targeting specific demographic needs ## Related on Trend Hunter - [Refreshing Men's Cleansers](https://www.trendhunter.com/trends/refreshing-cleanser.md) - [Men's Hair Removal Devices](https://www.trendhunter.com/trends/ulike-x.md) - [Yerba Mate-Powered Facial Cleansers](https://www.trendhunter.com/trends/daily-facial-cleanser.md) - [Rapid Facial Cleansers](https://www.trendhunter.com/trends/face-cleanse.md) - [Triple-Action Skincare Scrubs](https://www.trendhunter.com/trends/dove-mencare-body-and-face-scrubs.md) - [Antioxidant-Rich Men's Exfoliating Treatments](https://www.trendhunter.com/trends/mens-exfoliating-treatment.md) - [Botanical Men's Grooming Products](https://www.trendhunter.com/trends/face-and-beard-care.md) - [Silicone-Crafted Body Scrubbers](https://www.trendhunter.com/trends/manscaped-the-body-buffer.md) - [Minimalist Masculine Skincare Sets](https://www.trendhunter.com/trends/skincare-routine.md)