# Whimsical Sneaker Editorials This Facetasm and Erik Schedin Series Was Promoted with Bold Visuals By Riley von Niessen | Published 2017-03-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/facetasm References: [hypebeast](https://hypebeast.com/2017/3/facetasm-erik-schedin-2017-spring-summer-footwear-collection) & [facetasm.jp](http://www.facetasm.jp/) [Facetasm](https://www.trendhunter.com/trends/gelkayano-14-organic-beauty), a designer brand that's based out of Japan, joined forces with Erik Schedin, who's reportedly "known for his minimalist and hard-to-acquire COMME des GARÇONS SHIRT collaborations." The duo's recent collaboration has resulted in a collection of [minimalist sneaker designs](https://www.trendhunter.com/trends/king-avanti), which draw from a model that was first popularized back in 2004. One design that especially stands out features a [bold checkerboard print](https://www.trendhunter.com/trends/gelventure-6-1) in black and white. An image that promotes the design shows the sneakers against a matching backdrop, making for hypnotic visuals that attract the attention of consumers. Other designs are promoted similarly, with monochrome gray and mustard yellow low-tops presented against matching backdrops as well. Currently, the Facetasm and Erik Schedin collection is available from the latter's online store, as well as a variety of retailers. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 69% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Minimalist Sneaker Designs:** Opportunity for disruptive innovation in the sneaker industry by focusing on minimalist designs that draw from past trends. - **Bold Visual Promotions:** Opportunity for disruptive innovation in advertising and marketing by using bold visual aesthetics to attract consumer attention. - **Collaborative Designer Brands:** Opportunity for disruptive innovation in the fashion industry by forming collaborations between designer brands to create unique collections. ### Industries Being Reshaped - **Fashion Retail:** Opportunity for disruptive innovation in fashion retail by offering the Facetasm and Erik Schedin collection online and through various retailers. - **Advertising and Marketing:** Opportunity for disruptive innovation in the advertising and marketing industry by utilizing bold visual promotions to stand out in the market. - **Footwear:** Opportunity for disruptive innovation in the footwear industry by focusing on minimalist sneaker designs that combine past trends with a modern twist. ## Related on Trend Hunter - [Statement Footwear Collaborations](https://www.trendhunter.com/trends/gmbh-and-axel-arigato.md) - [Refined Minimalist Sneakers](https://www.trendhunter.com/trends/bape-sta.md) - [Monochromatic Collaborative Footwear](https://www.trendhunter.com/trends/gelterrain-sneaker.md) - [Chromatic Textile Sneaker Designs](https://www.trendhunter.com/trends/sunnei-x-camper-pelotissima-collection.md) - [Neutral Collaborative Sneaker Designs](https://www.trendhunter.com/trends/mesa-and-gum.md) - [Collaboration Monochromatic Sneakers](https://www.trendhunter.com/trends/comme-des-garons-homme-x-new-balance-860v2.md) - [Minimal Earth Toned Sneakers](https://www.trendhunter.com/trends/gelk1011.md) - [Artistic Sneaker Collaborations](https://www.trendhunter.com/trends/skechers-x-vexx.md) - [Minimalistic Activewear Capsules](https://www.trendhunter.com/trends/nike-x-sacai.md)