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# Multimedia Commuter Sketchbooks
'Faces on the Ferry' is a Documentation of Amsterdam Living

By Joey Haar | Published 2018-05-23 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/faces-on-the-ferry
References: [kickstarter](https://www.kickstarter.com/projects/therewise/faces-on-the-ferry-a-year-in-images)

Commuting is the most forgettable and rote part of the day, but 'Faces on the Ferry' is a multimedia art project that shows if people look a little bit closer, they can uncover the joy and beauty in even the most superficially unexciting activities. The project includes sketches of various Amsterdam commuters on a [short ferry ride](https://www.trendhunter.com/trends/looptheloop-boat) from Amsterdam Noord to the center of the city, and it presents these sketches in several different formats.

'Faces on the Ferry' was started on a whim by artist and illustrator Rachelle Meyer, an American living in Amsterdam. During her short ferry commute to the office, she would jot [pencil sketches](https://www.trendhunter.com/trends/tissue-box-collection) of her fellow commuters. After filling up a sketchbook, she found that the total effect was powerful, and turned this into a stop-motion video. She's now using [Kickstarter](https://www.trendhunter.com/trends/stl-sculptures) to fund a series of seasonal prints based off the work.

Image Credit: Rachelle Meyer

## Trend Insights (Trend Hunter)

- Score: 0.5/10
- Popularity: 2% | Activity: 6% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### What Makes This Trend Stand Out

- **Multimedia Documentaries:** Using multimedia to showcase ordinary and often overlooked activities can capture an audience's attention in new and exciting ways.
- **Crowdfunding for Art Projects:** Crowdfunding can be an effective and accessible way for artists to get their work funded and produced.
- **Perception-shifting Art:** Art that challenges viewers to look closer and see the beauty in the mundane can create a new and powerful perspective.

### Sectors Adopting This

- **Fine Arts:** The fine arts industry can benefit from embracing new forms of multimedia and crowdfunding to produce innovative and engaging art projects.
- **Marketing and Advertising:** Marketing and advertising campaigns can use multimedia and perception-shifting art to generate buzz and create memorable campaigns.
- **Transportation:** Transportation companies and organizations can work with artists to highlight the beauty of everyday commuting experiences and create a more positive perception of public transportation.

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- [Otherwordly Art Exhibitions](https://www.trendhunter.com/trends/william-monk.md)
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- [Mesmerizing Fluid Art Installations](https://www.trendhunter.com/trends/flow-fountain.md)
- [In-Transit Entertainment Devices](https://www.trendhunter.com/trends/intransit-entertainment.md)
- [3D-Printed Flip Books](https://www.trendhunter.com/trends/stl-sculptures.md)
