# Reaction-Reading Apps This Face-Reading App Lets You Assess People's Reactions to Things By Rahul Kalvapalle | Published 2016-03-14 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/facereading References: [gizmag](http://www.gizmag.com/krush-face-readin-heystax-emotit/42282/) & [emotitforpresident](http://emotitforpresident.com/) Emotit for President is an incredible new smartphone app, developed by software developer Krush, that makes it possible for you to use [face-reading technology](https://www.trendhunter.com/trends/global-mood-ring) to monitor people's expression as they are viewing or listening to something. For example, the app lets you monitor the reactions and [facial expressions](https://www.trendhunter.com/trends/feel-like) of people who are watching a political speech -- to the extent that you can pinpoint and isolate the exact instances where people were enthused or engaged by a one-liner or indeed the occasions when people were bored or frustrated. The implications for the Emotit for President face-reading app are far and wide. It could be used by movie studios to assess the reactions of movie-goers to the trailers of new movies, or could be used by brands to study the [reactions of consumers](https://www.trendhunter.com/trends/grammarly-reader-reactions) to their new products. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 38% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Face-reading Technology:** Disruptive innovation opportunity: Developing advanced face-reading technology for various applications such as emotion assessment and market research. - **Real-time Reaction Monitoring:** Disruptive innovation opportunity: Creating apps that analyze and track people's reactions in real-time for improved marketing strategies and content creation. - **Emotion-based Data Analysis:** Disruptive innovation opportunity: Using emotion-based data analysis to gain valuable insights and make informed decisions in multiple industries. ### Who This Affects Most - **Entertainment:** Disruptive innovation opportunity: Implementing face-reading technology in movie theaters and streaming platforms to understand viewers' reactions and improve content selection. - **Market Research:** Disruptive innovation opportunity: Utilizing reaction-monitoring apps to gather consumer feedback and improve product development and marketing strategies. - **Technology:** Disruptive innovation opportunity: Advancing face-reading technology and integrating it into various industries for enhanced audience engagement and personalized experiences. ## Related on Trend Hunter - [Social Video Reaction Apps](https://www.trendhunter.com/trends/seen-app.md) - [Mood Insight Tools](https://www.trendhunter.com/trends/mood-insight.md) - [Emotion-Regulating Mobile Apps](https://www.trendhunter.com/trends/feeling-great.md) - [Emotional Support Apps](https://www.trendhunter.com/trends/emotitalk.md) - [AI Selfie Apps](https://www.trendhunter.com/trends/roast-my-selfie.md) - [Ad-Focused Reaction Tools](https://www.trendhunter.com/trends/reveal.md) - [AI Physical Therapy Apps](https://www.trendhunter.com/trends/scrolling-therapy.md) - [Animated-Photo AI-Fueled Chat Apps](https://www.trendhunter.com/trends/embodyme.md) - [Emotion-Sensing Eyewear](https://www.trendhunter.com/trends/emteq-labs-sense.md)