# Winter-Ready Ear Muff-Integrated Masks MAYER Launched New Cozy Facemask with Built-In Ear Covers By Grace Mahas | Published 2020-10-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/facemask-with-builtin-ear-covers References: [mayerofficial](https://mayerofficial.com/) With winter weather right around the corner and masks being a prominent part of the "new normal," Mayer is making it easy to stay warm and stay safe with its [cozy facemask with built-in ear covers](https://www.trendhunter.com/trends/hand-and-foot-masks). The unisex offering is appropriately called the 'Winter Wrap Face Masks' and is [handcrafted in Toronto, Canada](https://www.trendhunter.com/trends/mara-suede-womens-heritage-pullon-boot) using a premium, warm fabric. The mask features a nose wire, elastic ear pockets lined with padded insulation for warmth, and a velcro back closure and is available in sizes small, medium, and large. The Winter Wrap Face Mask is available to purchase online and in select retailers for $44 CAD. The mask will officially ship out on November 15th, however, fans should move quickly if they want to snag this [winter-ready face mask](https://www.trendhunter.com/trends/tracksmith-no-days-off-ndo-collection). ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 93% | Activity: 96% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Winter-ready Face Masks:** Opportunity for brands to create face masks with integrated ear covers for added warmth during the winter months. - **Cozy Facemasks:** Demand for facemasks made with premium, warm fabrics that provide extra comfort and insulation. - **Handcrafted Masks:** Growing market for handmade masks that combine style, functionality, and safety features. ### Who This Affects Most - **Fashion:** Fashion brands can innovate by incorporating ear covers into their face mask designs for the winter season. - **Apparel Retail:** Retailers can stock and promote cozy facemasks with insulated ear covers to cater to consumers' desire for warmth and safety. - **Craft and Artisanal Goods:** Opportunity for crafters and artisans to tap into the market of handcrafted masks with added comfort and functionality features. ## Related on Trend Hunter - [Powered Breathability Face Masks](https://www.trendhunter.com/trends/performance-face-mask.md) - [Voice-Quieting Face Masks](https://www.trendhunter.com/trends/voiceabsorbing-face-mask.md) - [Face Mask Strap Adjusters](https://www.trendhunter.com/trends/nearness-face-mask-holder.md) - [Customizable Style Face Masks](https://www.trendhunter.com/trends/rpur-fiit.md) - [Voice-Amplifying Facemasks](https://www.trendhunter.com/trends/zephyr-pro.md) - [Slope-Ready Winter Helmets](https://www.trendhunter.com/trends/beanie-helmet.md) - [Copper-Infused Face Masks](https://www.trendhunter.com/trends/aebl-epion.md) - [Connected Emotive Face Masks](https://www.trendhunter.com/trends/w3e-mask-expressive-emotion.md) - [Low Light Running Headwear](https://www.trendhunter.com/trends/lumos-headband-by-on.md)