# AR Movie Posters Facebook’s AR Target Tracker Effects Enhance Movie Logos, Images and More By Laura McQuarrie | Published 2018-04-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/facebooks-ar-target-tracker References: [roadtovr](https://www.roadtovr.com/facebook-using-target-tracking-unlock-ar-experiences-movie-posters/) & [research.fb](https://research.fb.com/enhancing-facebooks-ar-platform-with-target-tracking-capabilities/) Movies like A Wrinkle in Time and Ready Player One are making use of the technology offered through [Facebook’s](https://www.trendhunter.com/trends/facebook-1) AR Target Tracker to create highly [immersive and engaging digital experiences](https://www.trendhunter.com/trends/escape-the-afterlife) for fans. As part of a closed beta, brands, publishers, artists and developers are able to create AR content to dynamically enhance everything from images and posters to logos and real-world signage. To access an experience, users may scan a QR code to call up special effects that appear as overlay elements on the Facebook camera. As Facebook describes, this technology is meant to create a shift from ephemeral to persistent AR experiences: "the movie poster exists all over the world so anyone in front of [the] poster can have the same experience since the AR is tied to that poster. This allows us to transcend time and space and to provide a consistent experience to our Facebook community." Later this spring, Facebook plans to release a toolkit for all developers so that its AR Target Tracker will be widely available. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 61% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Immersive AR Experiences:** Creating highly immersive and engaging digital experiences for fans through AR technology. - **Persistent AR Experiences:** Shifting from ephemeral to persistent AR experiences, allowing for consistent experiences across different locations. - **Widely Available AR Toolkits:** Facebook's plan to release a toolkit for all developers to make its AR Target Tracker widely accessible. ### Where This Applies - **Entertainment:** Using AR technology to enhance movie posters, logos, and images to create more immersive experiences for fans. - **Advertising:** Brands and publishers using AR to dynamically enhance images, posters, logos, and real-world signage for engaging advertising campaigns. - **Technology:** Development and availability of AR toolkits for wider use and integration with various technology applications. ## Related on Trend Hunter - [Accessible AR Creation Tools](https://www.trendhunter.com/trends/camera-iq.md) - [Convenient AR Campaign Tools](https://www.trendhunter.com/trends/famedays.md) - [Immersive Hybrid Billboards](https://www.trendhunter.com/trends/halloween-thrillboards.md) - [Interactive AR Storefronts](https://www.trendhunter.com/trends/spotselfie-ar-meta-stores.md) - [AR Restaurant Packaging](https://www.trendhunter.com/trends/white-castle-3.md) - [Augmented Reality Stickers](https://www.trendhunter.com/trends/moli-fernyx.md) - [AI Movie Poster Generators](https://www.trendhunter.com/trends/ai-movie-poster-generator.md) - [Branded AR Creator Courses](https://www.trendhunter.com/trends/facebook-1.md) - [Film-Themed AR Designs](https://www.trendhunter.com/trends/borderlands-film.md)