# Personal Social Media Stories Facebook Sponsored Stories Turn Your Updates into Advertising By Peter Vallas | Published 2011-01-27 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/facebook-sponsored-stories References: [geeksugar](http://www.geeksugar.com/Facebook-Sponsored-Stories-13474391) [Facebook](https://www.trendhunter.com/trends/meta-6) Sponsored Stories is the new ad format by the social media giant that allows user-generated content to form sponsored advertisement messages. Similar to [Twitter's](https://www.trendhunter.com/trends/ads-on-instagram) Promoted Tweets program, companies can pay to advertise if you post a status including their name in it. Facebook Sponsored Stories is a chance for brands to get more interactive with their target markets, using the power of online advertising to include videos and other more personalized material. **Implications** - Interactivity is a constantly growing fad in the market and advertising industries. Companies are relying on customer involvement to promote their products and services at a rapidly increasing rate. The concept of companies and buyers working together is beneficial to businesses looking to expand their target demographic by creating a connection with their customers. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 31% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### Key Themes Behind This Trend - **Interactive Advertising:** Companies are using customer involvement to promote their products and services. - **Target Market Expansion:** Businesses are looking to expand their target demographic by creating a connection with their customers. - **User-generated Content:** The power of online advertising is being utilized for including personalized material in advertisements. ### Where This Applies - **Social Media:** Social media platforms like Facebook are creating opportunities for interactive advertising. - **Marketing:** Companies are using interactivity to expand their target market and connect with customers. - **Advertising:** The concept of user-generated content is transforming the advertising industry. ## Related on Trend Hunter - [AI Advertisement Additions](https://www.trendhunter.com/trends/meta-6.md) - [Connection Platform Experiences](https://www.trendhunter.com/trends/facebook-debuts-at-stagecoach.md) - [Interactive Growth Tools](https://www.trendhunter.com/trends/appstorys.md) - [Mobile Streaming App Stories](https://www.trendhunter.com/trends/twitch-stories.md) - [Social Sticker Features](https://www.trendhunter.com/trends/instagram-9.md) - [Location-Based Social Media Platforms](https://www.trendhunter.com/trends/spotselfie.md) - [Social Media Notes Expansions](https://www.trendhunter.com/trends/tiktok-notes.md) - [Social Content Creators](https://www.trendhunter.com/trends/smilesflow.md) - [Creative Online Social Networks](https://www.trendhunter.com/trends/bf-island.md)