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# Algorithm Fails
Facebook Reconnect Feature Suggests Contacting Ex-Lovers & Dead Friends

By Marissa Brassfield | Published 2009-10-26 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/facebook-reconnect
References: [mashable](http://mashable.com/2009/10/25/facebook-reconnect/) & [search.twitter](http://search.twitter.com/search?q=facebook%20reconnect)

The all-new [Facebook](https://www.trendhunter.com/trends/facebook-debuts-at-stagecoach) Reconnect feature is designed to remind you to get in touch with friends you may not have spoken with in awhile with a suggestion box that links to said friends' profiles. While its creation was no doubt inspired with the best of intentions at heart, [Twitter](https://www.trendhunter.com/trends/mozi-private-social-network) users are speaking out against Facebook Reconnect in droves.

A quick search on Twitter confirms that the Facebook Reconnect feature has been suggesting that users reconnect with their spouses, ex-girlfriends, and [deceased friends and family members](https://www.trendhunter.com/trends/remembermeai). It's tough to say whether the Facebook Reconnect feature will fly or fizzle, but one thing's for certain: Not all algorithms are created equal.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 27% | Activity: 31% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Computers](https://www.trendhunter.com/computers)

## Key Themes

### What's Driving This Trend

- **Algorithm Fails:** Disruptive innovation opportunity: Develop improved algorithms that accurately suggest reconnecting with relevant friends without causing embarrassment or discomfort.
- **Facebook Reconnect:** Disruptive innovation opportunity: Create new features or tools that facilitate meaningful connections and conversations with old friends on social media platforms.
- **Twitter Backlash:** Disruptive innovation opportunity: Explore alternative methods of receiving feedback and user opinions to prevent negative reactions and public backlash in online platforms.

### Who This Affects Most

- **Social Media:** Disruptive innovation opportunity: Develop advanced algorithms and AI technologies to enhance user experiences on social media platforms and avoid unintended consequences.
- **Artificial Intelligence:** Disruptive innovation opportunity: Further research and development of AI systems that can accurately understand and interpret user preferences and sensitivities on social media platforms.
- **Online Reputation Management:** Disruptive innovation opportunity: Create tools or platforms that help individuals manage and mitigate potential reputation risks caused by algorithmic errors or oversights.

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- [Connection Platform Experiences](https://www.trendhunter.com/trends/facebook-debuts-at-stagecoach.md)
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