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# Social Media Virtual Takeovers
The Facebook Gets Virtual with a Facebook Oculus Rift Takeover

By Michael Baxter | Published 2014-03-26 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/facebook-oculus-rift
References: [kotaku](http://kotaku.com/facebook-buys-oculus-rift-for-2-billion-1551487939) & [oculusvr](http://www.oculusvr.com/)

[Facebook](https://www.trendhunter.com/trends/whatsapp-4) has been waving its chequebook around recently and the Facebook Oculus Rift takeover is its latest venture. The company has bought the up and coming [virtual reality company](https://www.trendhunter.com/trends/computerbased-vr-headsets) Oculus Rift for two billion dollars.

Facebook rules the day right now when it comes to social media, but it won't always be that way. As Facebook looks toward the future, it is diversifying its approach by acquiring new assets. The other big acquisition recently was the messaging platform [Whatsapp](https://www.trendhunter.com/trends/facebook1) which was a more expensive and bigger takeover, but the Facebook Oculus Rift takeover could hold more weight.

For right now, Facebook has said its goal is to improve the product and push it further, but with the platform, there are a ton of possibilities for Facebook.

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 74% | Activity: 97% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### Why This Trend Is Growing

- **Virtual Reality Takeover:** Facebook's acquisition of Oculus Rift presents opportunities for disruptive innovation in the virtual reality industry.
- **Diversification of Social Media:** Facebook's acquisition strategy indicates a trend of diversifying its approach beyond traditional social media platforms.
- **Expanding Product Capabilities:** The Facebook Oculus Rift takeover opens up new possibilities for enhancing and expanding the capabilities of the virtual reality product.

### Industries Being Reshaped

- **Virtual Reality:** The virtual reality industry has the potential to be disrupted by Facebook's acquisition of Oculus Rift.
- **Social Media:** Facebook's strategic acquisitions in new areas suggest disruption and innovation within the social media industry.
- **Messaging Platforms:** Facebook's recent acquisition of Whatsapp and the Oculus Rift takeover reflect opportunities for disruptive innovation in the messaging platform industry.

## Related on Trend Hunter

- [App-Facilitated VR Integrations](https://www.trendhunter.com/trends/whatsapp-4.md)
- [Mixed Reality Business Acquisitions](https://www.trendhunter.com/trends/google-android-xr.md)
- [Social Metaverse Platforms](https://www.trendhunter.com/trends/horizon-worlds.md)
- [Refocused Mixed Reality Initiatives](https://www.trendhunter.com/trends/google-glasses.md)
- [Wearable Metaverse Initiatives](https://www.trendhunter.com/trends/snap-spectacle.md)
- [Studio Developer Mergers](https://www.trendhunter.com/trends/zynga-x-take-two.md)
- [Lifelike 3D Metaverse Avatars](https://www.trendhunter.com/trends/3d-avatars.md)
- [Interactive Game Streaming Services](https://www.trendhunter.com/trends/interactive-game-streaming.md)
- [VR Developer Acquisitions](https://www.trendhunter.com/trends/ndreams.md)