# Customizable Social Platforms The Facebook News Feed Can be Curated to Show Priority Content By Meghan Young | Published 2015-07-11 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/facebook-news-feed References: [fastcompany](http://www.fastcompany.com/3048412/app-economy/facebook-now-lets-you-curate-your-news-feed) & [newsroom.fb](https://newsroom.fb.com/news/2015/07/updated-controls-for-news-feed/) The [Facebook](https://www.trendhunter.com/trends/noplace-app) News Feed has undergone a recent update in order to make it more personalized to each user. Since it has become a hotspot for [sponsored content](https://www.trendhunter.com/trends/feedboard), the social media platform has been trying to make it more user- and consumer-friendly. By allowing individuals to [curate the content they see](https://www.trendhunter.com/trends/newtler) first, that's exactly what they will get. Through the latest Facebook News Feed update, choose friends and Pages people would like to see up top. In a blog post, the company writes, "You will then see any new stories they’ve shared since your last visit to Facebook at the top of News Feed, with a star in the top right of their post so you know why they’re at the top. You can scroll down to see the rest of your News Feed normally." ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### What's Driving This Trend - **Personalized Social Platforms:** Platforms which allow users to curate the content they see based on their preferences and interests. - **User-centric Social Media:** The focus on user experience and satisfaction through personalized content curation and prioritization. - **Interactive Social Feeds:** Updates that allow users to engage with and customize the content they see in their news feeds for a more interactive and engaging experience. ### Who This Affects Most - **Social Media:** Social media platforms can integrate customizable features to improve their users' experience and satisfaction, leading to increased engagement and loyalty. - **Digital Marketing:** Digital marketing professionals can leverage personalized and user-centric social platforms to deliver targeted and resonant content to their audience. - **Artificial Intelligence:** Developments in AI technology can be used to enhance the effectiveness of personalized content curation and recommendation systems on social platforms. ## Related on Trend Hunter - [Social Media Aggregators](https://www.trendhunter.com/trends/feed-page.md) - [Social Media Feature Updates](https://www.trendhunter.com/trends/home-and-latest-tweets.md) - [Simplified Social Platforms](https://www.trendhunter.com/trends/happy-feed1.md) - [Personalized Ecommerce Updates](https://www.trendhunter.com/trends/google-shopping-1.md) - [Customizable Profile Social Platforms](https://www.trendhunter.com/trends/noplace-app.md) - [Discussion Platform Controls](https://www.trendhunter.com/trends/reddit-introduced.md) - [Magazine Content Features](https://www.trendhunter.com/trends/flipboard-1.md) - [Personalized Newsletter Briefings](https://www.trendhunter.com/trends/personalized-newsletter.md) - [Connection Platform Experiences](https://www.trendhunter.com/trends/facebook-debuts-at-stagecoach.md)