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# Video Game Chatbots
Activision's Facebook Messenger Bot Teases 'Call of Duty: Infinite Warfare'

By Laura McQuarrie | Published 2016-05-10 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/facebook-messenger-bot
References: [wersm](http://wersm.com/activision-uses-facebook-messenger-bot-in-call-of-duty-infinite-warfare-promo/) & [youtube](https://www.youtube.com/watch?v=JIxMNUOt0eU)

As part of the promotions for Call of Duty: Infinite Warfare, which is set to release later this year, [Activision](https://www.trendhunter.com/trends/warzone-20) set up a [Facebook](https://www.trendhunter.com/trends/rival-peak) Messenger Bot to interact with fans.

Activision released a glitch-filled video featuring Lt. Reyes, who puts out an urgent call for fans of the game to message him to help crack a code found in a map of Call of Duty: Black Ops 3. In the first 24 hours the AI chatbot was live, six million messages were exchanged with fans, who were rewarded with a trailer for the new Call of Duty: Infinite Warfare game.

Activision is no stranger to creatively using social media for video game marketing. In the past, it promoted the release of Black Ops 3 using hidden Snapcodes from [Snapchat](https://www.trendhunter.com/trends/snap-my-ai) in game updates for Black Ops 2 and created Twitter profiles to stage news of a fictional attack on a region.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 13% | Activity: 49% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### Key Themes Behind This Trend

- **AI-powered Video Game Chatbots:** Combining AI and video games to create engaging and interactive chatbot marketing campaigns.
- **Social Media-integrated Promotions:** Integrating social media platforms like Facebook Messenger, Snapchat, and Twitter into marketing promotions for video games.
- **Gamification of Marketing:** Creating marketing campaigns for video games that include puzzle-solving, interactive stories, and other gaming elements to engage gamers and fans.

### Where This Applies

- **Video Games:** With the rise of AI and the popularity of video games, there is a huge opportunity for the video game industry to create new and innovative marketing campaigns.
- **Social Media:** Social media platforms like Facebook Messenger, Snapchat, and Twitter can expand their reach by offering innovative marketing solutions for video games.
- **Marketing & Advertising:** The marketing and advertising industry can benefit by incorporating elements of gamification into campaigns to create a more immersive and interactive experience for consumers.

## Related on Trend Hunter

- [In-Game Assistive AI Chatbots](https://www.trendhunter.com/trends/gassist.md)
- [Conversational AI Chatbots](https://www.trendhunter.com/trends/characterai.md)
- [AI Esports Chatbots](https://www.trendhunter.com/trends/meesh.md)
- [AI-Powered Game Campaigns](https://www.trendhunter.com/trends/aipowered-game-campaign.md)
- [AI-Powered Esports Chatbots](https://www.trendhunter.com/trends/nrg-volt.md)
- [Gaming-Focused AI Assistants](https://www.trendhunter.com/trends/microsoft-copilot-for-gaming.md)
- [Character-Inspired AI Chatbots](https://www.trendhunter.com/trends/superchat.md)
- [Pizza Brand Game Promotions](https://www.trendhunter.com/trends/little-caesars-call-of-duty.md)
- [ChatGPT Video Call Chatbot](https://www.trendhunter.com/trends/call-annie.md)