# Expanded Live Video Features Facebook Live Streaming is Now Available to All American iPhone Users By Alyson Wyers | Published 2016-01-28 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/facebook-live-streaming References: [techcrunch](http://techcrunch.com/2016/01/28/comfortable-ephemerality-vs-reach/?ncid=rss) & [newsroom.fb](http://newsroom.fb.com/news/2016/01/expanding-live-video/) Today it was announced that [Facebook](https://www.trendhunter.com/trends/interactive-game-streaming) live streaming feature will now be available to all [iPhone](https://www.trendhunter.com/trends/live-speech) users in the United States. Before, this function was only open to celebrity types. Now when Facebook users go to share a status update, they will see a live button beside the existing ones for photos and more. This move puts the social media platform in direct competition with Periscope. Periscope is backed by [Twitter](https://www.trendhunter.com/trends/home-and-latest-tweets) with a separate app that only allows replays for 24 hours. This ephemeral quality is appealing to many users who feel secure knowing their posts have a self-destructing quality. However, users have unlimited replays with Facebook Live streaming. Plans to roll out for Android devices and the rest of the world are forthcoming. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 7% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### Why This Trend Is Growing - **Live Video Streaming:** The expansion of Facebook's live video feature has opened up opportunities for businesses to connect with their audience through real-time content. - **Social Media Competition:** The launch of Facebook's live video feature has put it in direct competition with Periscope, providing an opportunity for both platforms to innovate and differentiate themselves. - **Mobile Live Media:** The availability of live video streaming on mobile devices has created opportunities for industries to explore and develop new mobile technology and content strategies. ### Industries Being Reshaped - **Social Media:** The live video feature on Facebook and Periscope has disrupted the social media industry and opened up innovation opportunities for creating new ways to engage with users. - **Mobile Technology:** The expansion of Facebook's live video feature has created opportunities for mobile technology companies to develop new products and services that enhance the user's experience with real-time content. - **Media and Entertainment:** The availability of live video streaming has disrupted the media and entertainment industry, providing opportunities for new types of content and advertising strategies. ## Related on Trend Hunter - [Interactive Game Streaming Services](https://www.trendhunter.com/trends/interactive-game-streaming.md) - [User-Focused Product Tagging Features](https://www.trendhunter.com/trends/product-tagging.md) - [Newsletter Livestreaming Integrations](https://www.trendhunter.com/trends/substack-5.md) - [Cooperative Stream Viewing Features](https://www.trendhunter.com/trends/cooperative-stream-viewing.md) - [Multi-Camera Live Streaming](https://www.trendhunter.com/trends/logitech-3.md) - [Mobile Streaming App Stories](https://www.trendhunter.com/trends/twitch-stories.md) - [Musical Streaming DJ Features](https://www.trendhunter.com/trends/live-feature.md) - [Emergency Video OS Features](https://www.trendhunter.com/trends/android-emergency-live-video.md) - [Multi-Camera Streaming Apps](https://www.trendhunter.com/trends/live-switcher-mobile-app.md)