# Animated Character Livestreams Hasbro Created a Facebook Live Broadcast Starring Mr. Monopoly By Laura McQuarrie | Published 2016-08-25 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/facebook-live-broadcast References: [wersm](http://wersm.com/hasbro-animates-mr-monopoly-on-facebook-live/) & [facebook](https://www.facebook.com/monopoly/) Rather than setting up a Facebook Live broadcast with a camera and a live subject, Hasbro brought its Mr. Monopoly character to life through animation. In the style of a real life video, Mr. Monopoly took questions and gave answers in real-time and made other interactions with the audience. In total, three different kinds of technologies were used to bring the iconic board game character to life: physical motion capture, facial motion capture and real-time rendering. Behind the scenes, Mr. Monopoly's movements were created with a person wearing a motion capture suit, which played a huge part in creating the figure's expressions and gestures. The Facebook Live broadcast ties into the release of the Monopoly Ultimate Banking Game. Although Monopoly is an 80-year-old game, it's setting a precedent for other brands to follow on social media. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 26% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What Makes This Trend Stand Out - **Animated Character Livestreams:** Brands can leverage animation and motion capture technology to create interactive and engaging livestreams with animated characters, providing a new way to market products and services. - **Real-time Rendering Technology:** Real-time rendering technology can revolutionize the way we create and interact with virtual characters, creating immersive experiences for audiences on social media and beyond. - **Motion Capture in Marketing:** More brands may begin incorporating motion capture technology in their marketing campaigns to bring to life characters and provide realistic, interactive content to engage audiences. ### Sectors Adopting This - **Entertainment:** The entertainment industry can leverage animation, motion capture and real-time rendering technologies to create more immersive experiences for audiences, such as creating interactive characters for YouTube channels and livestreams. - **Gaming:** The gaming industry can benefit from real-time rendering and motion capture technologies to create more realistic characters and immersive gameplay experiences for their audiences. - **Marketing:** Motion capture technology can be used by brands and marketers to create engaging and interactive content, such as animated characters for social media campaigns and advertisements. ## Related on Trend Hunter - [Interactive Entertainment Board Games](https://www.trendhunter.com/trends/interactive-entertainment-board-games.md) - [Gen Alpha Animated Toy Promotions](https://www.trendhunter.com/trends/mrbeast-lab-the-descent.md) - [Boardgame-Inspired Lifesize Experiences](https://www.trendhunter.com/trends/monopoly-lifesized-travel-edition.md) - [Villainous Board Game Campaigns](https://www.trendhunter.com/trends/monopoly-all-is-fair.md) - [AI-Powered OUIJA Board](https://www.trendhunter.com/trends/aipowered-ouija-board.md) - [AI-Powered Animation Tools](https://www.trendhunter.com/trends/aipowered-animation.md) - [Interactive VTuber Mascots](https://www.trendhunter.com/trends/mascot-vtuber.md) - [Mobile Economy Board Games](https://www.trendhunter.com/trends/monopoly-go.md) - [Selfie-Based Action Figures](https://www.trendhunter.com/trends/formlabs.md)