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# Funny Facebook Graph Searches
'Slacktory' Explores the Inappropriate Uses of Graph Search

By Andrew Sztein | Published 2013-01-26 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/facebook-graph-searches
References: [gizmodo](http://gizmodo.com/5978197/how-everybody-will-use-facebook-graph-search-hint-inappropriately?tag=humor) & [slacktory](http://slacktory.com/2013/01/nick-uses-social-graph-search/)

The world's largest social network made quite a stir recently when they announced [Facebook](https://www.trendhunter.com/trends/interest-navigator) Graph Searches.

The new feature is essentially like a [Google](https://www.trendhunter.com/trends/let-me-google-that) search, but specifically for friends and their interests. It's being touted as a way to discover similar interests, hobbies and likes with your friend list and beyond.

Facebook Graph Searches sound like a great idea, but one doesn't have to think too hard about all the ways that this can be a little creepy and lend credence to instances of cyber-stalking. This idea is brought to light in hilarious fashion by comedy site Slacktory's exploration of the inappropriate and strangely specific possibilities.

Hopefully Facebook will come up with a way to make this new feature slightly less creepy.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 42% | Activity: 56% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet)

## Key Themes

### Why This Trend Is Growing

- **Privacy Preserving Graph Search:** The need for privacy preserving graph search functionalities that protect user data while still enhancing discovery and recommendations within social networks.
- **Alternate Graph Search Uses:** The exploration and development of alternate graph search uses beyond user discovery to drive social commerce or help users find housing and job opportunities based on location, interests and skills.
- **Graph Search Analytics:** The analysis of graph search data to understand user behavior, preferences and interests, and to improve personalization and targeting in ads by providing more relevant content and recommendations.

### Industries Being Reshaped

- **Social Media:** Social media platforms can develop privacy preserving graph search functionalities and alternate graph search uses for their users that enhance user experience while still protecting privacy.
- **E-commerce:** E-commerce companies can leverage graph search analytics to better understand user behavior and preferences, and to provide more relevant product recommendations and advertising to their users.
- **Marketing and Advertising:** Marketing and advertising agencies can use graph search analytics to gain deeper insights into target audiences and to develop more effective campaigns that resonate with their interests and preferences.

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