# Rivalrous Photo Apps Facebook Filters Intends to Out-Compete Instagram and Hipstamatic By Omar Yusuf | Published 2011-08-25 | Updated 2011-08-29 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/facebook-filters References: [gizmodo](http://gizmodo.com/5834133/facebook-will-kill-photo-filters-for-everyone) & [bits.blogs.nytimes](http://bits.blogs.nytimes.com/2011/08/24/facebook-targets-instagram-with-photo-filters/) Hipstamatic introduced us to pre-fabricated photo filters, [Instagram](https://www.trendhunter.com/trends/flipside) refined the formula and now [Facebook](https://www.trendhunter.com/trends/reels) Filters will equalize the social habit. By introducing tones, filters and saturation options to photo albums, the social network intends to give everyone the tools to manipulate their favorite pictures. After unsuccessfully attempting to acquire Instagram over the summer, Mark Zuckerberg and company have formally thrown down the gauntlet. The new Facebook Filters app hopes to solicit users away from more popular [image-sharing programs](https://www.trendhunter.com/trends/binsoo) by supplying about a dozen filters and tones to users. Old favorites from other filter apps like sepia tone, '50s lens and grainy film will appear in the mobile application. For those who have a tasteful knack for image manipulation, the Facebook Filters are a welcome surprise. And for those of you who are tired of seeing faux antique photos everywhere, you may want to jump ship before the application hits Facebook. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 8% | Activity: 27% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### What Makes This Trend Stand Out - **Mobile Photo Filters:** Facebook Filters app introduces a range of filters and tones to enhance mobile photos, disrupting the photo editing industry. - **Social Network Image Manipulation:** Facebook's introduction of image-editing features aims to challenge popular image-sharing platforms, presenting disruptive opportunities in the social media industry. - **Diversification of Photo Editing Tools:** Facebook's move to provide photo filters and saturation options expands the range of photo editing tools available, opening possibilities for innovative photo editing applications. ### Sectors Adopting This - **Mobile App Development:** The development of Facebook Filters app creates opportunities for mobile app developers to create photo filter apps with unique features and user experiences. - **Social Media:** Facebook's competition with Instagram and Hipstamatic in photo filters highlights the continuous innovation potential within the social media industry. - **Photo Editing Software:** The introduction of Facebook Filters app poses challenges and innovation opportunities for traditional photo editing software companies to stay relevant in the market. ## Related on Trend Hunter - [Real Time Film Filters](https://www.trendhunter.com/trends/vsco-capture.md) - [AI Photo Enhancers](https://www.trendhunter.com/trends/filtr.md) - [Private Social Photo Apps](https://www.trendhunter.com/trends/retro-app.md) - [Photographer-Inspired Photo Apps](https://www.trendhunter.com/trends/the-leica-lux-app.md) - [Image-Sharing Social Applications](https://www.trendhunter.com/trends/lapse-1.md) - [Physical Mobile Photography Filters](https://www.trendhunter.com/trends/sandmarc-cloud-diffusion-filters.md) - [Secondary Social Media Features](https://www.trendhunter.com/trends/flipside.md) - [Proprietary Smartphone Camera Apps](https://www.trendhunter.com/trends/final-cut-camera-app.md) - [Vintage Photo Makers](https://www.trendhunter.com/trends/retrova.md)