# Explanatory Social Charts This Facebook Engagement Infographic Breaks Down User Activity By Alyson Wyers | Published 2015-06-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/facebook-engagement-infographic References: [designtaxi](http://designtaxi.com/news/376966/Infographic-The-Real-Reasons-Why-We-Like-Share-Comment-On-Facebook/) & [quicksprout](http://www.quicksprout.com/2015/06/19/why-we-like-comment-and-share-on-facebook/?display=wide) This [Facebook](https://www.trendhunter.com/trends/facebook-comment-picker) engagement infographic explains why we interact with others the way we do on the [social media platform](https://www.trendhunter.com/trends/socialai). Created by QuickSprout's Neil Patel, the chart 'Why We Like, Share, Comment on Facebook' analyzes both the science behind the behavior and practical reasoning. People like content on Facebook because it is a quick and easy way to give positive feedback, it affirms something about ourselves, it enables us to express empathy virtually and because it is practical and is reciprocal in its nature. For example, 49% of Facebook users support the brand they like and 35% participate in contests. The Facebook engagement infographic also examines [why we comment](https://www.trendhunter.com/trends/easy-comment-generator), post status updates (mostly because it relieves loneliness) and share the content of others. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 60% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Virtual Empathy:** Exploring the use of virtual platforms to express empathy as seen in Facebook's liking and sharing mechanics. - **Social Behavior Analytics:** Development of tools and metrics to analyze user behavior patterns and improve engagement on social media platforms. - **Personal Branding:** Using social media platforms such as Facebook to affirm one's personal brand and identity. ### Who This Affects Most - **Social Media:** Opportunities for social media platforms to build better engagement tools like Facebook's sharing and liking mechanics. - **Marketing:** Application of social behavior analytics data to develop marketing campaigns and strategies for better brand engagement. - **Psychology:** Further research into the relationship between social media use and personal branding and behavior. ## Related on Trend Hunter - [Social Media Giveaway Tools](https://www.trendhunter.com/trends/facebook-comment-picker.md) - [Engagement Timing Insights](https://www.trendhunter.com/trends/dontpostyet.md) - [Activity Visualization Tools](https://www.trendhunter.com/trends/3d-bluesky-chart.md) - [Creative Text-to-Infographic Tools](https://www.trendhunter.com/trends/infographic-tools.md) - [Visualized Social Media Data](https://www.trendhunter.com/trends/instagraph.md) - [Connection Platform Experiences](https://www.trendhunter.com/trends/facebook-debuts-at-stagecoach.md) - [User Engagement Tools](https://www.trendhunter.com/trends/confettisaas.md) - [AI Social Media Engagement](https://www.trendhunter.com/trends/linkfluence.md) - [Creative Online Social Networks](https://www.trendhunter.com/trends/bf-island.md)