# Condolence-Giving Buttons A Much-Anticipated Facebook Dislike Button is Coming to Social Media By Charlotte Joyce Kidd | Published 2015-09-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/facebook-dislike-button References: [fastcompany](http://www.fastcompany.com/3051148/fast-feed/the-dislike-button-may-be-coming-to-facebook?partner) & [venturebeat](http://venturebeat.com/2015/09/15/facebook-is-working-on-a-dislike-button-zuckerberg-says/) After years of discussion, wishing and waiting on the part of its users, a [Facebook](https://www.trendhunter.com/trends/social-media-tipping-features) Dislike button is finally on its way. Currently, the [Like button](https://www.trendhunter.com/trends/button-stealer) is used to express everything from appreciation of a picture to agreement with a post to congratulations for a life event. Now, a Facebook Dislike button will allow users to express the opposite. However, the motivation behind the Facebook Dislike button is not to give users an outlet for their casual disapproval or alignment with an opposite point of view, but rather -- as Mark Zuckerberg stated in a town hall Q&A -- to allow for [expressing empathy or condolences](https://www.trendhunter.com/trends/compliment-me1) for a negative event in their Facebook friends' lives. While it may not be appropriate for larger tragic life events, the Facebook dislike button will finally give Facebook users an appropriate response for their friends' updates on fender benders, failed classes and deceased goldfish. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 10% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What Makes This Trend Stand Out - **Facebook Dislike Button:** The introduction of a Facebook Dislike button creates opportunities for businesses to develop strategies for managing negative feedback and engaging with customer sentiment. - **Expressing Empathy Online:** The Facebook Dislike button allows users to express empathy and condolences for negative events, presenting innovators with opportunities to create platforms or services that facilitate emotional support. - **Social Media Reaction Buttons:** The introduction of the Facebook Dislike button may inspire other social media platforms to consider adding alternative reaction buttons, reminding businesses to adapt their social media marketing strategies to cater to varying customer sentiments. ### Sectors Adopting This - **Social Media:** The introduction of the Facebook Dislike button creates opportunities for social media companies to enhance user experience and engagement. - **Digital Communication:** The Facebook Dislike button presents opportunities for businesses in the digital communication industry to develop tools and services that help individuals express empathy and condolences through online platforms. - **Market Research and Analytics:** The introduction of the Facebook Dislike button creates opportunities for market research and analytics companies to track and analyze user sentiment and engagement patterns more comprehensively. ## Related on Trend Hunter - [Thumbs Up Streaming Features](https://www.trendhunter.com/trends/two-thumbs-up.md) - [Social Media Tipping Features](https://www.trendhunter.com/trends/social-media-tipping-features.md) - [Dedicated Social Media Devices](https://www.trendhunter.com/trends/twitter-3d-gadget.md) - [Integrated Bill Splitting Features](https://www.trendhunter.com/trends/bill-splitting-features.md) - [Appreciation Recognition Platforms](https://www.trendhunter.com/trends/applaudable-enables.md) - [Gen Z-Targeted Social Apps](https://www.trendhunter.com/trends/social-branding-app.md) - [Bereavement Gift Registries](https://www.trendhunter.com/trends/bereaveme.md) - [Event-Based Social Networking Applications](https://www.trendhunter.com/trends/plus-1.md) - [Secondary Social Media Features](https://www.trendhunter.com/trends/flipside.md)