# Social Media Dating Features The New Facebook Dating Feature Launched Officially in Colombia By Justin Lam | Published 2018-09-26 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/facebook-dating-feature References: [cnet](https://www.cnet.com/news/facebook-dating-service-ready-to-start-matchmaking-in-colombia/) & [techcrunch](https://techcrunch.com/2018/09/20/how-facebook-dating-works/) First announced in May 2018, the [Facebook](https://www.trendhunter.com/trends/facebook1) Dating feature has officially launched but is currently limited to users living in Colombia. Available on September 27, 2018, the new dating feature will allow users to create dating profiles and eventually meet and match with other users. In its early stages, Facebook Dating will only allow users to create profiles until it believes it has garnered enough profile information from its users. Unlike other dating apps, such as [Tinder](https://www.trendhunter.com/trends/tinder-3) or [Bumble](https://www.trendhunter.com/trends/bumble-for-friends), the Facebook Dating feature does not employ any swiping. Instead, users will have to scroll through a person's profile and tap to indicate interest. The app will only show people a user is not Facebook friends with and instead takes advantage of the larger collective Facebook network. Image Credit: Facebook ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 4% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Key Themes Behind This Trend - **Social Media Dating:** Facebook's new dating feature introduces a new trend in using social media platforms to connect and match with potential partners. - **Profile-based Matchmaking:** The absence of swiping in the Facebook Dating feature presents an innovative trend in using a scrolling and tapping interface to indicate interest in potential matches. - **Leveraging Collective Networks:** The Facebook Dating feature taps into the larger collective Facebook network to show users potential matches who are not Facebook friends, revealing a trend in leveraging existing social connections for dating purposes. ### Where This Applies - **Social Media:** The integration of dating features into social media platforms offers disruptive innovation opportunities to enhance user engagement and expand platform functionalities. - **Online Dating:** The introduction of a new dating feature by Facebook presents opportunities for disruption in the online dating industry, potentially challenging existing dating apps. - **Data Analytics:** The Facebook Dating feature's collection and analysis of user profile information opens up innovative possibilities for the data analytics industry to provide personalized matchmaking algorithms and insights. ## Related on Trend Hunter - [Social Dating App Features](https://www.trendhunter.com/trends/tinder-3.md) - [Ai-Supported Smart Dating Tools](https://www.trendhunter.com/trends/facebook-dating-2.md) - [Online Dating AI Assistants](https://www.trendhunter.com/trends/facebook-dating-assistant.md) - [Blind Date App Features](https://www.trendhunter.com/trends/blind-date1.md) - [Social Media Dating Profiles](https://www.trendhunter.com/trends/likelike.md) - [Detail-Providing Dating App Features](https://www.trendhunter.com/trends/tinder-share-my-date.md) - [Double Dating App Features](https://www.trendhunter.com/trends/tinder-double-date.md) - [Social Media NFT Displays](https://www.trendhunter.com/trends/meta.md) - [Intention-Declaring Dating Features](https://www.trendhunter.com/trends/relationship-goals.md)