# Pop-Up Privacy Cafes London's Facebook Cafe Shows Users How to Protect Themselves on Social Media By Laura McQuarrie | Published 2019-08-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/facebook-cafe References: [wersm](https://wersm.com/facebook-is-opening-a-coffee-shop-in-london-that-will-encourage-privacy-checks/) & [newsroom.fb](https://newsroom.fb.com/news/2019/08/groups-privacy-settings/) Over the past few months, privacy on [Facebook](https://www.trendhunter.com/trends/facebook-debuts-at-stagecoach) has become a topic of interest for many, especially as the social media company has been scrutinized for allegedly mishandling sensitive user data—and now, a series of [pop-up Facebook Cafes](https://www.trendhunter.com/trends/simply-coffee-caf) are being launched in the UK to help visitors with [privacy check-ups](https://www.trendhunter.com/trends/spf-education-popup). In all, five Facebook Cafes will be set up with the aim of showing users the best way to customize their Facebook privacy settings. The first Facebook Cafe of its kind is set to be introduced to The Attendant on Great Eastern Street for just a few days at the end of August. This initiative is being launched due to the fact that Facebook discovered that more than a quarter of its UK users do not know how to adjust their privacy setting on the platform. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 68% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Pop-up Privacy Cafes:** Pop-up privacy cafes are becoming popular in London as Facebook aims to show users how to protect themselves on social media. - **Customized Privacy Settings:** Facebook cafes are showing users how to better customize their privacy settings. - **Privacy Education:** Pop-up privacy cafes are providing a new means of privacy education for social media users. ### Sectors Adopting This - **Social Media:** This trend is relevant to the social media industry as it highlights the growing importance of privacy in the sector. - **Hospitality:** The rise in pop-up privacy cafes is creating opportunities for the hospitality industry to collaborate with technology companies, driving unique customer experiences in the process. - **Cybersecurity:** Pop-up privacy cafes present opportunities for companies in the cybersecurity industry who can collaborate with social media platforms to provide better solutions for user privacy. ## Related on Trend Hunter - [Pop-Up Beauty Cafés](https://www.trendhunter.com/trends/fenty-beauty-cafe.md) - [Home Security-Branded Cafes](https://www.trendhunter.com/trends/neighbourgood-caf.md) - [Music-Themed Cafe Pop-Ups](https://www.trendhunter.com/trends/pop-up-cafe-in-paris.md) - [Resourceful Digital Platform Events](https://www.trendhunter.com/trends/instagram-family-popup.md) - [Cafe-Style Beauty Pop-Ups](https://www.trendhunter.com/trends/cafe-airbush.md) - [Social Networking Hubs](https://www.trendhunter.com/trends/internet-social-caf.md) - [Connection Platform Experiences](https://www.trendhunter.com/trends/facebook-debuts-at-stagecoach.md) - [Inspiring Multi-Shop Pop-Ups](https://www.trendhunter.com/trends/possibility-place.md) - [Privacy-Focused Uber Features](https://www.trendhunter.com/trends/industryfirst-privacy-features.md)