# DIY Luxury Auto Designs The BMW EDIZONE Contest is to be Hosted on Facebook By Holger Mohr | Published 2011-02-24 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/facebook-bmw-bmw-edizione-social-media References: [bmwblog](http://www.bmwblog.com/2011/02/02/bmw-edizione-contest-vote-on-foil-designs-created-by-young-bmw-designers/) & [facebook](http://www.facebook.com/BMW.Italia) The [BMW](https://www.trendhunter.com/trends/i-vision-dee) EDIZONE contest in Italy is definitely one that fans of the luxury auto brand should participate in. Allowing individuals to go on [Facebook](https://www.trendhunter.com/trends/ram-truck) to create a potential design for a BMW vehicle, this BMW EDIZONE contest will definitely catch many people's attention. Whoever wins this contest will have his/her design applied to used cars and have them dubbed as limited-edition BMW EDIZONE vehicles. If this pilot project were to succeed, BMWs around the world will be following suit in holding such contests to allow for the [personalization of their consumer's vehicles](https://www.trendhunter.com/trends/model-a7l). ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 34% | Activity: 32% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Personalized Auto Designs:** Disruptive innovation opportunity: Developing platforms or contests that allow consumers to personalize their vehicle designs. - **Social Media Marketing for Auto Brands:** Disruptive innovation opportunity: Experimenting with social media platforms like Facebook to engage with consumers and create brand loyalty. - **Limited-edition Vehicle Releases:** Disruptive innovation opportunity: Introducing special limited-edition versions of vehicles based on consumer-designed concepts. ### Industries Being Reshaped - **Automotive:** Disruptive innovation opportunity: Implementing innovative strategies to engage with consumers and allow for vehicle personalization. - **Social Media:** Disruptive innovation opportunity: Providing platforms and tools that facilitate design contests and social media marketing campaigns for auto brands. - **Design and Manufacturing:** Disruptive innovation opportunity: Streamlining the process of translating consumer-designed concepts into actual limited-edition vehicle releases. ## Related on Trend Hunter - [Emoting-Grille Car Concepts](https://www.trendhunter.com/trends/i-vision-dee.md) - [Dynamic Precision Sports Cars](https://www.trendhunter.com/trends/bmw-concept-skytop.md) - [Grand Touring Automotive Designs](https://www.trendhunter.com/trends/bmw-concept-speedtop.md) - [Artistic Vehicle Driving Features](https://www.trendhunter.com/trends/bmw-digital-art-mode.md) - [Painting-Inspired Artful Cars](https://www.trendhunter.com/trends/bmw-art-car.md) - [Bedazzled Sequin Luxe Cars](https://www.trendhunter.com/trends/mystique-allure.md) - [Color-Changing Concept Cars](https://www.trendhunter.com/trends/bmw-i-vision-dee.md) - [Fundraising Car Giveaways](https://www.trendhunter.com/trends/bmw-m5-cs.md) - [Pop Artist-Designed Auction Cars](https://www.trendhunter.com/trends/850i-xdrive-gran-coupe.md)