# In-App Birthday Updates Facebook Birthday Tools Help Users Get Creative with Their Posts By Ell Smith | Published 2017-08-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/facebook-birthday-tools References: [digitaltrends](https://www.digitaltrends.com/social-media/facebook-birthday-giving-videos/?utm_source=feedly&utm_medium=webfeeds) & [wired](https://www.wired.com/2017/04/everything-facebook-announced-at-f8/) [Facebook](https://www.trendhunter.com/trends/facebook1) recently released two new features under the Facebook Birthday Tools, which enable users to celebrate someone's special day in-app and in style. The tool expands on two already popular features, including [in-app donations](https://www.trendhunter.com/trends/dearone) and [video-based messages](https://www.trendhunter.com/trends/google-photos-2), allowing users to get more creative with their happy birthday posts. Now, two weeks before a birthday, users will receive a notification that allows them to select a non-profit they'd like to support. After a cause has been selected, the users' friends will receive a notification encouraging them to donate to this birthday campaign. Much like Facebook's pre-automated 'friendiversarie' videos, well-wishers can now deviate from the expected wall post with a quick video clip, created using an uploaded photo. Facebook Birthday Tools highlights the site's initiatives to create a more emotive and genuine online community. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 10% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Key Themes Behind This Trend - **In-app Celebratory Features:** Disruptive innovation opportunities lie in developing new features that allow users to celebrate special occasions in-app, such as personalized messages and donations. - **Video-based Interactive Posts:** There is potential for disruptive innovation in creating interactive video-based posts that enhance the user experience and offer more creative options for sharing birthday wishes. - **Emotive Online Communities:** The trend of fostering emotive and genuine online communities presents an opportunity for disruptive innovation in developing platforms that prioritize authenticity and meaningful connections. ### Where This Applies - **Social Media Platforms:** The social media industry can capitalize on the trend by investing in research and development of in-app celebration tools that enhance user engagement and create unique experiences. - **Non-profit Organizations:** Non-profit organizations can explore disruptive innovation by partnering with social media platforms to create donation features that leverage special occasions and encourage charitable giving. - **Digital Marketing:** Digital marketing professionals can take advantage of the trend by incorporating video-based interactive posts into their strategies to create more personalized and engaging campaigns. ## Related on Trend Hunter - [Birthday Management Apps](https://www.trendhunter.com/trends/birthday-management.md) - [Automated Birthday Assistants](https://www.trendhunter.com/trends/birthdayremind.md) - [Personal Reminder Organizers](https://www.trendhunter.com/trends/birthday-tracker.md) - [Custom Celebration Apps](https://www.trendhunter.com/trends/happitimes.md) - [Social Video Creators Tools](https://www.trendhunter.com/trends/reels.md) - [Group Video Gifting](https://www.trendhunter.com/trends/folksee.md) - [Social Video Editing Features](https://www.trendhunter.com/trends/meta-5.md) - [Social Celebration Trackers](https://www.trendhunter.com/trends/hurrayy.md) - [Best-Friend Social Media Features](https://www.trendhunter.com/trends/noteit-bff.md)