# Experiential Beach Events The Interactive 'Facebook Beach' Was Set Up at Cannes By Laura McQuarrie | Published 2016-06-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/facebook-beach References: [eventmagazine](http://www.eventmagazine.co.uk/innovision-activates-facebook-beach-cannes/brands/article/1400204) At this year's International Festival of Creativity in Cannes, Innovision teamed up with [Facebook](https://www.trendhunter.com/trends/cape-town) to create the 'Facebook Beach' at the [Hôtel Barrière Le Majestic Beach & Pier](https://www.trendhunter.com/trends/wellness-oasis). The activation at Cannes provided a place for all attendees to connect with products from Facebook, as well as engage with a range of programming and activities. Events within Facebook Beach included everything from Tai Chi to 'Face-boule,' wine and cheese tastings, as well as 360-degree video workshops. One of the most interesting parts of the Facebook Beach was the [Instagram](https://www.trendhunter.com/trends/instagram-family-popup) Water Exhibit, which included frozen pieces of artwork, as well as the Water in Motion Gallery, which showcased submissions from the #WaterInMotion video contest on Instagram. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 87% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Experiential Marketing:** Innovative experiential marketing events that engage audiences and enhance brand experiences. - **Interactive Installations:** Utilizing interactive installations to create engaging and immersive experiences for attendees. - **Social Media Integration:** Incorporating social media platforms and user-generated content into experiential marketing events. ### Industries Being Reshaped - **Event Marketing:** Utilizing innovative experiential marketing tactics to enhance brand experiences for event attendees. - **Advertising:** Creating interactive installations and experiences that enhance traditional advertising campaigns and engage audiences. - **Social Media Marketing:** Incorporating social media platforms and user-generated content into experiential marketing events to enhance social media marketing efforts. ## Related on Trend Hunter - [Amalfi Coast-Inspired Pop-Ups](https://www.trendhunter.com/trends/beach-club-activation.md) - [Experiential Luggage Events](https://www.trendhunter.com/trends/beis-bloomingdales-takeover.md) - [Flea-Market-Inspired Brand Experiences](https://www.trendhunter.com/trends/diy-experience.md) - [Large-Scale Apéritif Activations](https://www.trendhunter.com/trends/summer-of-spritz-campaign.md) - [Caribbean Influencer Events](https://www.trendhunter.com/trends/carnival-oasis-2023.md) - [Immersive Chewable Candy Activations](https://www.trendhunter.com/trends/the-hichew-getaway.md) - [Refreshing Festival Activations](https://www.trendhunter.com/trends/mitchum-fresh-factory.md) - [Sunscreen-Themed Beach Competitions](https://www.trendhunter.com/trends/hawaiian-tropic-hibiscus-cove.md) - [Real-Time Beach Review Apps](https://www.trendhunter.com/trends/realtime-beach-review.md)