# Social Media Office Apps 'Facebook at Work' Would Be Used as an Internal Productivity Tool By Meghan Young | Published 2014-11-17 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/facebook-at-work References: [fastcompany](http://www.fastcompany.com/3038656/facebook-may-release-an-office-messaging-app) & [facebook](https://www.facebook.com/) [Facebook](https://www.trendhunter.com/trends/the-facebook-metaverse) at Work might sound like an internal PSA about the dangers of wasting time on social media in a professional setting. Yet that is not the case at all. Instead, it is the name for a rumored product that is currently being used by Facebook employees themselves and may soon launch as an office platform for other companies. A [messaging app for co-workers](https://www.trendhunter.com/trends/clickup-chat), Facebook at Work will look much like the social media platform the world has come to know and love, but with a more tailored following. As written on Fast Company, "The Silicon Valley company is developing a new product designed to allow users to chat with colleagues, connect with professional contacts and [collaborate over documents](https://www.trendhunter.com/trends/goodgains-work), competing with Google Drive and Microsoft Office, according to people familiar with the matter." ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 8% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### Why This Trend Is Growing - **Social Media Office Apps:** The rise of specialized social media platforms for professional use in the workplace creates opportunities for businesses to streamline internal communications and productivity. - **Internal Communication Platforms:** Internal communication and collaboration platforms like Facebook at Work indicate a growing need for more efficient and modern communication solutions in the workplace. - **Social Media Integration:** The success of Facebook at Work highlights the potential for social media integration in the business world, from marketing to communication. ### Industries Being Reshaped - **Technology:** Facebook at Work is one of many emerging technologies that can help businesses remain competitive in an evolving digital landscape. - **Human Resources:** As companies explore the benefits of using social media platforms for internal communication, human resources professionals can play a key role in developing effective strategies. - **Marketing and Advertising:** Social media could become a more prominent aspect of marketing and advertising campaigns, as businesses continue to embrace specialized social media platforms like Facebook at Work. ## Related on Trend Hunter - [Creative Professional Productivity Platforms](https://www.trendhunter.com/trends/streamwork.md) - [Socially Vibrant Virtual Workplaces](https://www.trendhunter.com/trends/sociallyvibrant-metaverse-platform.md) - [Work Platform Game Features](https://www.trendhunter.com/trends/games-for-work.md) - [Slacking Support Tools](https://www.trendhunter.com/trends/office-slacker.md) - [Social Professional Productivity Apps](https://www.trendhunter.com/trends/likemind-app.md) - [Virtual AI Offices](https://www.trendhunter.com/trends/metawork.md) - [Collaborative Workspace Tools](https://www.trendhunter.com/trends/newspace.md) - [Virtual Office Communication Systems](https://www.trendhunter.com/trends/virtual-office-communication-system.md) - [All-in-One Workplace Productivity Platforms](https://www.trendhunter.com/trends/sense-platform.md)