# Genuine Social Media Campaigns The New Facebook Ads are Endearing and Realistically True By Farida Helmy | Published 2014-03-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/facebook-ads References: [adweek](http://www.adweek.com/adfreak/facebook-makes-real-life-better-ads-are-much-more-down-earth-156055) & [youtube](https://www.youtube.com/user/theofficialfacebook) Capitalizing on real situations and important moments we all go through as humans, the new [Facebook](https://www.trendhunter.com/trends/meta-6) ads are [genuine, sweet, fun](https://www.trendhunter.com/trends/make-life-brighter) and focus on self-improvment to become a better you. The new grounded and realistic ads by the social network giant are being rolled out online one by one and focus on the most important part of social media: its role as a motivator, a friend, an advise line and a confidant to help push people to reach their self-improvement goals and connect with people. The new Facebook ads feature spots that include a group of friends using couches to make makeshift toboggans to ski down a slope, using Facebook for recommendations for a tango teacher, an aspiring runner being encouraged by friends and a girl who's going through a breakup, among a bunch of other [real-life scenarios](https://www.trendhunter.com/trends/hijack-socialization) where Facebook becomes a wholesome part of our lives. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 38% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Realistic Social Media Ads:** There is an opportunity to create more relatable and humanized ads on social media platforms. - **Self-improvement Campaigns:** Brands can focus on empowering people and helping them reach their goals through their products or services. - **Friendship and Connection Marketing:** Brands can utilize the power of social media to create emotional connections with their audience and become their trusted friend. ### Sectors Adopting This - **Social Media Marketing:** The social media marketing industry can utilize this trend to create ads that are more relatable to people and help them connect with their audience in a more authentic way. - **Self-improvement Industry:** The self-improvement industry can partner with social media platforms to create campaigns that inspire people to become their best selves and achieve their goals. - **Personal & Relationship Counseling Industry:** The personal and relationship counseling industry can use social media platforms to connect with people who need their services and provide them with advice and guidance during difficult times. ## Related on Trend Hunter - [Heartfelt Beverage Campaigns](https://www.trendhunter.com/trends/a-real-boost.md) - [Authentic Ambassador Campaigns](https://www.trendhunter.com/trends/the-realest-person-on-earth.md) - [Review-Based Marketing Campaigns](https://www.trendhunter.com/trends/amazon-campaign.md) - [AI Advertisement Additions](https://www.trendhunter.com/trends/meta-6.md) - [Human Connection-Centric Campaigns](https://www.trendhunter.com/trends/keep-commerce-human.md) - [Playful Gen-Z Dating Campaigns](https://www.trendhunter.com/trends/crush-feelings.md) - [Connection Platform Experiences](https://www.trendhunter.com/trends/facebook-debuts-at-stagecoach.md) - [Rom-Com Dating App Campaigns](https://www.trendhunter.com/trends/tinder-it-starts-with-a-swipe.md) - [Authentic Skincare Campaigns](https://www.trendhunter.com/trends/authentic-skincare-campaign.md)