# Fear-Based Facebook Groups Viewers Terrified of Swedish Model in Apoliva Commercial By Sandra Winn | Published 2009-08-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/facebook-adina-fohlin-apoliva-commercial References: [sandrawinn.net](http://www.sandrawinn.net/2009/08/swedish-model-adina-fohlin-apoliva.html) & [thelocal.se](http://www.thelocal.se/21116/20090805/) 100,000 viewers who saw Swedish Supermodel Adina Fohlin in an Apoliva commercial were so terrified that they joined the “I am scared of the girl in the Apoliva commercial” (“Jag är rädd för tjejen i Apolivareklamen”) [Facebook](https://www.trendhunter.com/trends/social-media-censorship) group, according to 'The Local: Sweden’s News in English.' After reading over the whole story, my guess is that the Adina Fohlin Facebook group did so in jest and over one common factor--to them, Fohlin is like the [BK King](https://www.trendhunter.com/trends/burger-kings-new-campaign). He creeps a lot of people out, even though we aren’t really, truly frightened by him. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 27% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Why This Trend Is Growing - **Fear-based Advertising:** Opportunity to tap into consumer emotions and create impactful advertising campaigns that elicit fear. - **Community-based Marketing:** Leveraging Facebook groups and fan communities to engage with consumers and generate brand awareness. - **Viral Social Media Campaigns:** Creating content that sparks a strong reaction and encourages people to share and join in on the conversation. ### Industries Being Reshaped - **Marketing and Advertising:** Using fear-based advertising strategies to captivate and engage target audiences. - **Social Media:** Utilizing Facebook groups and viral campaigns as a marketing tool to build brand community and reach a wider audience. - **Consumer Goods:** Leveraging impactful advertising campaigns to evoke emotions and drive consumer interest in products or services. ## Related on Trend Hunter - [Haunting Pasta Projects](https://www.trendhunter.com/trends/creepypasta.md) - [Horror-Themed Phone Campaigns](https://www.trendhunter.com/trends/join-the-flip-side.md) - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Halloween Essentials Campaigns](https://www.trendhunter.com/trends/halloween-essentials.md) - [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md) - [Anthropomorphic Store Campaigns](https://www.trendhunter.com/trends/short-social-films.md) - [Nordic QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-8.md)