# Branded AR Creator Courses Facebook Launched Certification Programs Geared Towards the Metaverse By Niko Pajkovic | Published 2022-01-27 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/facebook-1 References: [wersm](https://wersm.com/facebook-launches-new-certifications-for-marketing-analytics-and-spark-ar/) & [facebook](https://www.facebook.com/business/news/introducing-marketing-analytics-and-spark-ar-courses)  Facebook has recently added two new professional certifications to its Facebook Career Programs: 'Spark Augmented Reality Creator' and 'Marketing Analytics.' First launched in July 2021, Facebook Career Programs allows job seekers to partake in accredited, specialty training courses. The launch of the 'Spark AR Creator Professional Certification' points to Facebook's broader metaverse-related plans as it aims to provide specialized training for already advanced-level AR creators. As a result, creators who participate in the program will receive a badge symbolizing their proficiency with Spark AR, Facebook's own AR studio tool. While the badge will certainly provide these creators with a career boost, the program appears to be doubling as an opportunity for Facebook to headhunt and streamline top AR talent -- a known priority for the company considering its massive metaverse ambitions. Image Credit: Facebook ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 11% | Activity: 33% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### What's Driving This Trend - **AR Creator Certifications:** Facebook's recent launch of AR creator certifications shows a trend towards specialized training and recognition for advanced-level AR creators. - **Metaverse Workforce Development:** The launch of Facebook's career programs geared towards the metaverse suggests a trend towards developing a workforce with specialized skills for the metaverse. - **Corporate Upskilling Programs:** Facebook Career Programs reflects a trend towards corporate upskilling programs that provide job seekers with accredited, specialty training courses. ### Who This Affects Most - **Tech:** The launch of AR creator certifications highlights a disruptive innovation opportunity in the tech industry for specialized training in the metaverse. - **Advertising:** The Spark AR Creator Professional Certification presents a disruptive innovation opportunity for advertising companies to better develop AR experiences and streamline top talent. - **Education:** The trend towards corporate upskilling programs can disrupt the education industry and potentially replace traditional forms of higher education with more targeted training. ## Related on Trend Hunter - [Metaverse Creation Tools](https://www.trendhunter.com/trends/adobe-substance.md) - [AI-Focused Design Creative Certifications](https://www.trendhunter.com/trends/design-creative-certification.md) - [Metaverse Developer Training Programs](https://www.trendhunter.com/trends/wpp.md) - [Lifelike 3D Metaverse Avatars](https://www.trendhunter.com/trends/3d-avatars.md) - [Social Media Metaverse Projects](https://www.trendhunter.com/trends/the-facebook-metaverse.md) - [Accessible AR Creation Tools](https://www.trendhunter.com/trends/camera-iq.md) - [No-Code AR Creators](https://www.trendhunter.com/trends/blippar.md) - [Virtual Reality Education Products](https://www.trendhunter.com/trends/meta-quest-education.md) - [Virtual Reality Creator Funds](https://www.trendhunter.com/trends/meta-horizon-creator-fund.md)